VRM – see your possible data future
What will it be like when consumers control their own data and become the driver of relationships with vendors? Went to another VRM Lonodn meeting last week organised by Adriana Lukas. Richard Marr has written a good synopsis of his undestanding with some very handy 'use cases" illustrating what VRM might be used for in [...]
By rebecca Monday March 31, 2008
The future for customer data – a preview
Customer data has been an important part of the advice I give most of my clients for a long time – since I worked for Peppers and Rogers I have tended to suggest that it be called Customer Relationship Management or CRM. But that time is now moving into the past. The future is about [...]
By rebecca Monday March 24, 2008