VRM for the medical industry… daylight?
The principles of working remotely are commonplace and many of us have opportunity to take days away from our office desks and work at home or from another location. Nothing much new there. But what if you could completely redesign your job so that half of your activities were taking place using internet tools? What [...]
By rebecca Tuesday August 11, 2009
VRM – see your possible data future
What will it be like when consumers control their own data and become the driver of relationships with vendors? Went to another VRM Lonodn meeting last week organised by Adriana Lukas. Richard Marr has written a good synopsis of his undestanding with some very handy 'use cases" illustrating what VRM might be used for in [...]
By rebecca Monday March 31, 2008
The future for customer data – a preview
Customer data has been an important part of the advice I give most of my clients for a long time – since I worked for Peppers and Rogers I have tended to suggest that it be called Customer Relationship Management or CRM. But that time is now moving into the past. The future is about [...]
By rebecca Monday March 24, 2008
Junk mail dead – premature?
Many companies are continuing to send direct mail to large audiences who have not opted in to recieve it. Read this if you want convincing about what the ‘average’ consumer in the UK does with it. And if you want to see the future do some research into VRM. Vendor Relationship Management or the ability [...]
By rebecca Friday January 4, 2008