Getting more leads from your website visitors
Engago technologies have created an application that allows you to gather information about customers that visit your website. Their application helps reveal which companies visit your website, what they’re looking for and their buying intentions. With necessary actions, this information can be used to generate potential leads. To summarise their web service we have made [...]
By rebecca Wednesday March 30, 2011
The most exciting B2B innovation this year… read on
One of the great ‘black holes’ of B2B marketing is the data list of suspects. Organisations who are not yet known to us but who are researching our products and services. Our heritage in database marketing for B2B works really well once we have a company or individual’s contact details – as an industry we [...]
By rebecca Thursday December 3, 2009
Search Engines have a way to go to improve
Nick Burcher has done a good job comparing different search engines results f or the phrase "Michael Jackson Died". The one that comes up best is Hakia (pity you didn't put that at the top of your list, Nick give it some more publicity). Hakia bills itself as a 'semantic search' engine that understands more [...]
By rebecca Sunday June 28, 2009
Some handy tools for online PR and reputation monitoring
Image via Wikipedia I have a regular Google alert search set up for myself and my clients for key words (my name and key brands). This chucks a weekly email to me with a summary of metnions. Today I read this one from a link in Samepoint.com In a search for my surname it [...]
By rebecca Saturday January 3, 2009