Getting more leads from your website visitors
Engago technologies have created an application that allows you to gather information about customers that visit your website. Their application helps reveal which companies visit your website, what they’re looking for and their buying intentions. With necessary actions, this information can be used to generate potential leads. To summarise their web service we have made [...]
By rebecca Wednesday March 30, 2011
This week’s frustrating website FAILs
Sometimes one thing just seems to turn into a flood of similar complaints. This week it is website fails. Places where statements are made, things are promised and nothing happens or the process is clearly broken. Three examples of website failures Careerzone A helpful site advertising high level marketing and business development jobs. Failure to [...]
By rebecca Wednesday January 26, 2011
When your company contact details are out of date
The internet makes it easy to get in touch with people and organisations – right? WRONG. Day after day working for my business and my clients’ I find examples of organisations that make it really difficult for people to get in touch. Here’s the latest crop of examples. Author gets article into Harvard Business Reivew [...]
By rebecca Tuesday November 23, 2010
Alumni on your website
A website is a key tool to stating your business and commmunicating the personality of your firm to its markets. Here's a novel twist, a page listing "Alumni". Mulberry Marketing Communications has a page called "Mulberries " and says nice things about people who used to work with them. Hopefully at least one of them [...]
By rebecca Monday November 24, 2008