I am writing a book about what the creative agency of the future will be like – how it is organised, managed, how clients are invoiced, how people are hired, how brands brief and pay agencies.
You will have read the Creative Agency of the Future blog posts recently and may have noticed the hashtag #FutureAgency about.
To do this, I am looking for partners to help me with the research and facts for the book.
These may be
- Agency owners
- Agency managers
- Brand managers
- Marketing Directors
- Marketing bloggers
- Professional Associations
- Groups of professionals with common interests in agencies, marketing and brands
- Magazine publishers
The research question
The core of the research is to ask one question:
What are you doing today that is different from 2 years ago?
Would you help me?
By getting involved, you’ll both receive a copy of the book, and find out great tips which may help you improve your margins and run a better agency business. Or if you’re a brand, find out how to better work with agencies.
If you are interested in helping out, please add your details to the comments – or email me with your country and skype or phone number if you would like to help us with this fascinating project.
P.S. To date we’ve found agencies who are working for clients without contracts, agencies subcontracting digital development, agencies with flexible client charging. These are NEW TRENDS.
P.P.S. Please share this with others you know who might be prepared to contribute.