Sometimes one thing just seems to turn into a flood of similar complaints.  This week it is website fails.  Places where statements are made, things are promised and nothing happens or the process is clearly broken.

Three examples of website failures

Careerzone

A helpful site advertising high level marketing and business development jobs.

1. Failure to provide a filter tool that aligns my profile with the information sent = FAIL1
2. Failure to give contact details on the website (except for advertising sales – and that went unanswered) = FAIL2

Dot Digital Group

A listed marketing agency group “the digital marketing experts”. Lists in their contact page their bankers, PR agents, solicitors, accountants and share registrars.  Not one has an email address or a hyper link.

1. Failure to list any electronic communication medium for Group-level contact = FAIL1
2. Failure to apply the corporate tag line to any of their own corporate level collateral = FAIL2
3. Failure to have clear links from the group website to the individual company websites = FAIL3

Related posts:

1. Good practice: A website holding page
2. CareerZone New Zealand website FAIL
3. Your flash website is iPad out of date
4. Website holding page – how to use for marketing gain
5. How to get your new website PUBLISHED