VRM builds closer links with CRM

I was very touched this week to read that Doc Searls and Don Peppers have started a dialogue about how the CRM (customer relationship management) school of business thinking has developed towards the new challenging VRM (vendor relationship management) mode of operation.

Doc kindly credited me with making the introduction and amplified on an earlier post by Don which was promted by a link I sent to him.

Enabling the smooth development of new business ideas and theories should allow the experts in CRM who have been delivering strategies for orienting business around the customer for nearly 20 years to adapt their advice as power shifts from the corporation to the individual.

This is a good thing.

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