This perennial question gets harder to answer for many businesses as we add increasing numbers of marketing tools and assets to our already busy schedules.
So take a look at this research published by Flevy about the channels which return the most revenues. It’s probably unverified self-entered data from the sample but the inference is clear – which ones work for you?
For Creative Agency Secrets we spend the most time Blogging, Direct mail/email and Seminars.
Our largest payback comes from Website/blog, referrals and Direct mail/email.
The research was done with consultants, not marketing agencies nor SMEs and the sample is skewed to small/micro businesses. I still think it’s helpful.