Hire a Pitcher - use a creative agency to make a pitch for you

Why hire a Pitcher?

By Rob Lane Tuesday March 29, 2011

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Imagine you have launched your business and the brand is up and running. You are receiving enquiries but not enough are converting to paying customers.

Even though you may be the genius behind the business idea, you have no idea how to successfully pitch your business to potential clients and convert them.

Why not hire a professional to pitch for you?

Successful Marketing agencies know how to pitch a business/ brand. Full stop. That’s what makes them successful.

So why not pitch your business/ brand to an agency in a relaxed environment where your pitch won’t matter and let them transfer it into the professional and suave format needed to win you new clients?

It’s as easy as choosing an appropriate agency and filling them in on your business/ brand, the goals of the pitch and background information on who they will be pitching to. If they are good at what they do, they will do their own research and put a creative agency swing on things.

Choosing an agency

When choosing an agency to pitch for your business you will be faced with the choice of an agency that has previous experience in your industry sector or an agency that doesn’t. Although this seems like an obvious decision, don’t write the latter off straight away, everybody needs to start somewhere and often an agency new to your industry sector will have fresh ideas and be able to think outside the box, which is often a key trait of a successful pitch.

Shortlist and meet with a couple of agencies, keeping in mind that you will have to work with these people and rely on them to secure your business. Your aim from these meetings should be to work out if the agency is as motivated about your business as you are.

Filling them in

Provide the agency with all the information necessary to make a winning pitch including;

Names of the clients they will be pitching to
Background relationship between your business and the potential client
Outcomes you hope to achieve with the pitch – remember credentials meetings and chemistry meetings should still have stated outcomes planned in advance.