Writing a price change email for Event Marketing

Estimated reading time: 2 min

Occasionally I receive the PERFECT message – well-written, timely and full of lessons to copy and adapt.  Copyblogger Media is running an event and…. well you work out why you think they needed to write this message.

Use the same paragraph topics if you need to use a similar tactic to fill your event with paying punters.

Subject line: Authority Rainmaker price drop!

We’ve dropped the price of Authority Rainmaker registration from $1,295 to $795 for a limited time. Head over now and grab your spot:http://authorityrainmaker.com

Still here?

Then perhaps you want to know why …Last year we sold out the event months in advance because we were limited to 400 people. We also had to make the ticket price somewhat expensive, because we didn’t want to skimp on anything – food, parties, the audio/visual experience, and so on.

This year things are different in two key ways.

And this is allowing us to lower our ticket prices and get this party truly rocking.

First of all, this year we sold sponsorships. Thanks to the generosity of cool companies like Moz, AWeber, Feedblitz, TopRank Online Marketing, and our Legend Sponsor, Spears Marketing, expenses have been drastically reduced. We had no idea that we would get such an enthusiastic response from our friends in the digital marketing community!

Secondly, we’re in a much larger venue that is turning out to cost us less than the 400-seat venue we had last year. Working with the team at the Ellie Caulkins Opera House has been amazing, and it’s a real treat to have such a magnificent venue without being charged an arm and a leg.

In short, if we would have known earlier how well things would go on the expenses front, we would have sold tickets at a much lower rate so no one was excluded by the high ticket price. We don’t produce this event to maximize profit … we do it to enhance the strength of our community.But it’s not too late to adjust. So we’ve lowered the registration rate to $795. We even issued partial refunds to anyone who paid more than $795!

Cool, right? The event is shaping up to be even better than our high expectations. And now it costs you less to experience it. Check out the details, but remember, the price won’t stay this low forever:http://authorityrainmaker.com

See you soon …

Brian Clark

Founder and CEO

Copyblogger Media

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