Followers on LinkedIN, How to use LinkedIn, Social Selling, B2B marketing

Who’s your LinkedIn Follower?

LinkedIn hides some of its best features – deliberately.

So here is my quick tip of the week to help you grow your connection base.

Do you know about your followers and following feed?

Thought not.

Log into your LinkedIn. Then paste this into your browser and take a look at this URL.

It lists everyone who is following you. The image below shows Philip Goffin – he’s following me. But I’m neither connected to him, nor following him.

Woo Hoo – lots of followers, Famous fellow.

Now for the inverse, Following. These are the people you are following.

What’s the use of following on LinkedIn?

Well, many times you want to see the News Feed updates from people, but you don’t actually know them and so connecting isn’t appropriate.

Or you just think you will see their updates for a while before approaching for a connection request.

Or you are hoping to quietly bring yourself to their attention without being too pushy – so follow them in the hope they notice you and send a connection request.

Go forth…. try it for yourself.

P.S. You can no longer export contact information from LinkedIn and so I’m advising clients to build contact lists outside of the platform for every new contact they make.

How to find digital marketers

You can look on freelancer websites and marketplaces. Some of these are specialist sites, e.g. Toptal is for UX/UI people.

  1. Upwork | Hire Freelancers. Make things happen.
  2. http://Freelancer.com
  3. Clarity — On Demand Business Advice allows you to ask questions first and then hire the people who answer. You can buy advice over the phone by the minute. It’s a good way to get quick answers.
  4. http://Peopleperhour.com
  5. Expert360 | Freelance Management Software
  6. Toptal – Hire Freelance Talent from the Top 3%
  7. http://Freeup.com
  8. Log In or Sign Up Linked In will allow you to search for people with those skills in your region.

After you have chosen the marketplace and the skillset you want; you will need to be expert in how to brief an agency, how to write an agency pitch and ways to select from a range of candidates for your work. That’s the subject of another question!