May 2019 - Creative Agency Secrets

Linkedin, company page, social media tips

10 LinkedIn Company Page Ideas & Suggestions

29 May, 2019/0 Comments/in B2B, Marketing, Social Media /by Rebecca Caroe

Create a Showcase page – with updates just for these sub-sets which allows for segmentation of viewers.
Add Company page link to email signatures – update monthly with the pinned post.
The BEST imagery on the Company page – include your logo watermarked into the image. 1,536px x 768px.
Re-write the company overview text to reflect a niche positioning
Check hashtags to follow. https://www.linkedin.com/feed/follow/?filterType=channel&focused=true
Refresh your pinned post 2x per month. And re-share it to other channels.
Share your top 5 articles from the blog one every 2 weeks…. Yes repetition is worth it. And in 6 months change to new articles.
Get more comments by asking questions. “Are you watching the Cricket World Cup? What’s the best activation you’ve seen?”; Formula 1 Fails at Monaco – did you spot the bad branding in the Casino Tunnel?; What do you do to promote athletes in their off season?
Use URL Builder tool to track web links from your company page updates https://ga-dev-tools.appspot.com/campaign-url-builder/
Set up Content Suggestions so you can do the 4-1-1 model of sharing 4 pieces of content from others to every couple of your own.

What are your top tips?

LinkedIN new feature, company page linkedIN

2 new LinkedIn Tools – Saved search and Article title edits

23 May, 2019/0 Comments/in B2B, Marketing, SEO, Social Media /by Rebecca Caroe

Today I came across two new features in LinkedIn which will definitely help marketers and pro-active networkers. And one negative feature.

Throttle Control is ON

LinkedIn is clearly pushing for greater revenues – many of my favourite work-rounds for search and connecting are now getting blocked. Have you noticed this?

I got blocked from searching for 2nd / 3rd degree connections on 10th May. That was because I had apparently already used up my allocation for the month! It renews next month. So pretty irritating….. Having said that, there are some neat work arounds and some new apps which I’m trialing in beta which may help with some aspects of this.

In the meantime, pay up or go away. The choice is yours.

Saved Search Alerts

I was doing some searches and spotted what I think may be a beta release feature in the right sidebar…. I was searching in “People” for a search string. And so I made a search alert to save that search. In fact I made a couple.

The saved search name i18n_rail was default applied by LinkedIn. Probably code for something….. suggestions?

It appears to be similar to Google Alerts but with less functionality. The options are only for weekly alerts and to be received by email which suggests this isn’t yet a fully featured roll-out. But a nice touch, especially if we are all going to have to pay to use LinkedIn Search in future.

Company page article title edits

While uploading an article to our company page I noticed another new feature – you can edit the title so that the URL link title is not the default option.

You have to be in the admin view to use this feature. And isn’t it nice that 140 characters is offered as the link text? Importantly this is only link text, not the URL or destination title. I think this will be great for improved keyword searching and SEO – plus those of us who like to write long headlines will have a field day!

Now go and try these – tell me if you can find them in your profile.

Business positioning – do this

22 May, 2019/0 Comments/in B2B, Branding, Case Studies, Copywriting, SEO /by Rebecca Caroe

Can a prospect tell “at a glance” whether you are the right business for their needs? Web visits last ever-shorter durations and so your positioning [the message about what you do and for whom] is critical.

I was asked by a client to provide examples of marketing agencies who have good positioning on their websites.

Do you agree with my picks?

Good brand positioning copywriting

https://www.disruptiveunicorns.com/ We specialise in inbound marketing and lead generation on the HubSpot platform. Using design thinking, we help businesses scale in a sustainable growth manner.

One way to find out if you don’t want to work with them, is to re-write their offer in the negative. So if I don’t want inbound and lead generation – don’t go here. If I’m not using Hubspot I probably won’t get well-served either.

https://www.digitalmarketer.com/ Tools and Trainings for Digital Marketers

If I’m not a digital marketer needing tools or training – go away.

Below that they have 3 audiences identified – Teams, Marketers and Agencies so they offer further refinement of tools and training offers.

Digital Marketer agency audiences

https://spur.co.nz/ Creating live experiences that build brand love. We are a full service live-marketing agency. Our areas of expertise include sponsorship, experiential marketing, corporate events and promotional staffing.
We connect brands to people to create brand love.

So if I don’t want a live experience – go elsewhere. Using the bold words allows speed reading to focus in on key services and skills. The “Brand Love” message is lovely and slightly fluffy – who doesn’t want this for their brand?

And just for the contrast here’s one which is too broad in its positioning and non-specific in its offer https://www.interactivesponsor.com/

Which niche suits your brand?

Finding your audience and positioning your business to align is not something to do once and leave. The business world changes frequently and so fine-tuning your language, offering and audience is a useful exercise.

Remember – excluding prospects who don’t fit your ideal customer persona is important too.

Who’s your LinkedIn Follower?

6 May, 2019/0 Comments/in B2B, Lead Generation, Sales, Social Media /by Rebecca Caroe

LinkedIn hides some of its best features – deliberately.

So here is my quick tip of the week to help you grow your connection base.

Do you know about your followers and following feed?

Thought not.

Log into your LinkedIn. Then paste this into your browser and take a look at this URL.

It lists everyone who is following you. The image below shows Philip Goffin – he’s following me. But I’m neither connected to him, nor following him.

Woo Hoo – lots of followers, Famous fellow.

Now for the inverse, Following. These are the people you are following.

What’s the use of following on LinkedIn?

Well, many times you want to see the News Feed updates from people, but you don’t actually know them and so connecting isn’t appropriate.

Or you just think you will see their updates for a while before approaching for a connection request.

Or you are hoping to quietly bring yourself to their attention without being too pushy – so follow them in the hope they notice you and send a connection request.

Go forth…. try it for yourself.

P.S. You can no longer export contact information from LinkedIn and so I’m advising clients to build contact lists outside of the platform for every new contact they make.

How to find digital marketers

2 May, 2019/0 Comments/in Marketing ideas, Pitching, Strategy /by Rebecca Caroe

You can look on freelancer websites and marketplaces. Some of these are specialist sites, e.g. Toptal is for UX/UI people.

Upwork | Hire Freelancers. Make things happen.
http://Freelancer.com
Clarity — On Demand Business Advice allows you to ask questions first and then hire the people who answer. You can buy advice over the phone by the minute. It’s a good way to get quick answers.
http://Peopleperhour.com
Expert360 | Freelance Management Software
Toptal – Hire Freelance Talent from the Top 3%
http://Freeup.com
Log In or Sign Up Linked In will allow you to search for people with those skills in your region.

After you have chosen the marketplace and the skillset you want; you will need to be expert in how to brief an agency, how to write an agency pitch and ways to select from a range of candidates for your work. That’s the subject of another question!

Archive for month: May, 2019