Let’s look at corporate responsibility….

What does your company do as far as embracing diversity within the work place? Poly Emp Employment & Advisory Service is a supported employment agency that works with young people that have learning and intellectual disabilities. We place young people that want to work into mainstream employment. To do this we actively market to work […]

Working with the millennial generation

Rebecca got interviewed on the hugely popular Getting a Grip on Time Podcast with Robyn Pearce last week.  The discussion focused on how business owners can adapt to work with the Miliennial generation who are coming into the workforce. Creative Agency Secrets has an intern programme and so Rebecca has had a lot of experience […]

Can Staff Destroy your Brand using Social Media

We had a great event with MyHR this morning to answer this question for business owners. Clue – the answer is “yes”! The longer answer is that it will probably only be a total destruction if you do not have clear policies in place or if your company has something to hide and is not […]

Marketing and HR combine

Marketing and HR Can Now Join Forces Thanks to Tech

More and more businesses are beginning to see the benefit in strengthening the connection between their marketing and human resources departments. When technology is used in combining the resources of HR and marketing, it can certainly have a positive impact on both departments. Technology ensures that everyone in the same company has access to the […]

Amplify Podcast logo

Amplify Podcast features Rebecca Caroe

The blogging concentrated team runs the Amplify podcast and invited me on as a guest last week. We talk about bookmarking services – our favourite ways of saving and sharing web links and also tech companies in #Dunedin. Listen to the Amplify Podcast episode (25 minutes). Why appear on Podcasts? I was curious about how […]

Anniversary marketing campaign ideas

  Linda Horton from Bermuda makes amazing Bermudan Black Rum Cakes and is planning a 30th Anniversary Marketing event.  Here’s what we recommended Create a special cake (unique box, big plus small cake in one box, different sizes, multi-buy) Use your database of past customers and create a mailing campaign Create a landing page on your […]

Job sheets and accounts software for tradesmen

We get asked all sorts of things by clients and this morning an electrician startup asked us “Got a recommendation for a job sheet and accounting app that also incorporates inventory management?” We did some research among our clients and contacts and found two options for them to check for inventory management and time management. Two videos […]

Email Campaign Case Study: Space Saver Rowing Systems

Email campaigns are one of our specialties. One campaign we ran recently with Space Saver Rowing Systems launched their product, Wraptor Balance, exposed to a core group of potential customers. Step 1: initial context Our first email blast was designed as an introduction to the product. It had a simple design and asked all the major questions […]

My internship at Creative Agency Secrets – by Amanda Wikström

My name is Amanda Wikström and I’m a marketing student from Sweden. I have had the pleasure to work with Rebecca and the Creative Agency Secrets team for the last two and a half months. My internship has been a part of my education to get “real” marketing experience and the opportunity to test my knowledge […]

Why accountants teach clients how to switch firms

I came across a curious slide deck recently called “How to Switch Accountants” published by an accounting firm.  Now why would a firm choose to tell their clients how to move to another service provider? Thinking more deeply it was immediately clear – this firm was using sophisticated psychology in its marketing.  Let me explain […]