Having your business address easily accessible through Google is a fantastic resource for traditional brick and mortar businesses. However, in today’s world, there are many e-commerce companies or organisations that simply don’t need their address openly available to the public. If you fall into this category, this post is for you.
If your address is on Google My Business and you want to hide it, here are 3 easy steps to get it done.
While I will be using our company, Creative Agency Secrets, as an example, it’s worth mentioning that we keep our address visible to the public since we have a physical office space that many of our clients visit. Nevertheless, this is a very useful tool for many businesses, such as one of our clients, AmCham. AmCham is a virtual company whose employees work from home, and as a result, they don’t want the addresses public. So let’s get started.
Step 1: Get to the “Info” page
The first step is to log in to your Google My Business page. On your Google My Business portal (located on the first page), click the menu bar on the top left corner of the screen and select “Info”
Step 2: Edit Your Address
On this page, select your address and a window should pop up where you can edit your address settings.
Step 3: Change Visibility Settings
Scroll down to the bottom of this window and you’ll see a box saying “I also serve some customers at my business address”. Un-check this box and your address will be hidden from the public.
Bonus – Step 4: Edit your radius of service
Many companies can only offer their services in a certain area. Google gives you the option to adjust your service area in the window to ensure your business prospects are within reach and that you’re only getting relevant inquiries for jobs.
You can either select the “Region, city or postal code” option and add a general area your business operates in, or select the second option, “Within ___ km of my business”, and establish a radius of access for your business. And of course, don’t forget to click “Apply” at the bottom right to make sure it’s all saved.
For example, one of our past clients, MethSolutions, offers meth testing in their clients’ locations. However, they can only service locations that their certified samplers can access by car. They have hidden their main office address, but each sampler stationed around New Zealand has a specific but limited area that they can reach and meth test. They used the “Region, city, or postal code” option to ensure that they will get business opportunities from local and accessible clients, but don’t necessarily have to give their exact location away. As the picture shows, one of the areas the can access is the suburb Pegasus in Christchurch, so Google Maps highlights that region.
We hope this helped you optimise your use of the Google location feature. Good luck and let us know if you have any questions or concerns!