How to Migrate to Digital Marketing

Migrating to digital marketing from traditional marketing is a question I get asked frequently.  Giving a talk to the Te Atatu Business Association, I was able to showcase both business to business (B2B) and business to consumer (B2C) examples of ways to work out these things

1. Where to start your digital marketing
2. Which marketing methods will work best for your business
3. What communications will work best for your clients and customers

The resources on the last slide are worthwhile saving / bookmarking.  They relate to directory listings and tips for local marketing.