It’s the end of the year and time for reflection. And for once, I’d like to talk about how Creative Agency Secrets works alongside other agencies to deliver high quality marketing services to our clients.
Specialist agencies serve clients well
Few firms can now offer a ‘full service’ to clients. Creative Agency Secrets are specialists in B2B marketing but we only offer part of the suite of services which clients need.
As a result, we collaborate with other agencies. These may already be in a business relationship with our client or we may recruit them via our Sub-Contracted Services practice.
We believe that this serves our clients well. By finding agencies who have specialist skills the clients can get access to experts for their full marketing needs.
Case Study of positive creative agency collaboration
AdWords – Search Engine Advertising we discussed how to optimise the client’s advertising account and were able to cross-match the search queries out of AdWords and from Analytics which enabled us to discover several search phrases which were only on one platform and could be profitably used to drive results in the other.
Graphic Design Services – a range of collateral was specified by Creative Agency Secrets and the design agency responded to the brief with the client. As a result of discussions, the client ended up finding a better solution to their business cards and brochure and together we created a much better design outcome.
This form of collaboration is only good for the client. It allows us to stand head and shoulders above our competitors and demonstrate strong value and high quality advice to our clients.