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We get asked this a lot and the short answer is that it must be part of a wider marketing / business development plan. BUT within that context here’s our recommendation. The best way to introduce a company to new buyers using email is this. Research potential businesses by browsing their websites and finding the […]
Accountancy firms are the backbone of the business economy serving every sector of the community. Business owners use their accountant to get advice and recommendations on a wide range of commercial issues. They are trusted advisors for New Zealand business. Yet accountants often present themselves poorly online. They are difficult to find on the internet, […]
Xero is a hugely popular cloud accounts package that has taken much of the Intuit QuickBooks and MYOB business from SMEs worldwide. Prompted by an article in Forbes about in-house marketing teams versus external agency use, I remembered a pitch we sent off to Xero. As a customer of Xero and as a marketer, the things I […]
If you are in business development, it’s important to stay connected to the buzz in the marketplace. One of the hard things is to find a single place to gather all your news sources. Biz dev can be written about in marketing magazines, books, industry magazines, online in blogs and forums. It’s a disparate subject […]