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So,you want to brief an agency to redesign your website. What is the best way to write a brief so that all the areas you need designed are covered? Helpfully, OneSourceGraphics have written out their detailed survey which sets of the principal questions to which an agency will need answers before pricing up a brief. […]
Getting fabulous creative work from your marketing agency depends on the brand team giving the best possible brief to set up the work. Writing down what you want from your campaign and collaborating with the agency to agree the full terms of reference for the work you are commissioning is of the utmost importance. You […]
You can look on freelancer websites and marketplaces. Some of these are specialist sites, e.g. Toptal is for UX/UI people. Upwork | Hire Freelancers. Make things happen. http://Freelancer.com Clarity — On Demand Business Advice allows you to ask questions first and then hire the people who answer. You can buy advice over the phone by […]
I’d like to chat about marketing for my small web design business. I’ve got to this point without needing to do much marketing, however, to grow, I need to be doing something! What’s your advice? Having looked at many, many web design agency websites, there is one clear point of difference which you have that […]
I am a panelist at the Academy for Women Entrepreneurs summit talking about Social Media, Marketing and communications. Three talking points and answers From your experience in B2B Marketing, what do you think our Pacific & Maori business women who target businesses as customers should focus on for their marketing activities? Understand the customer – […]
The emergence of the coronavirus (COVID-19) outbreak not only created a public health issue of epic proportions, but also revamped the way we perform critical business tasks on a regular basis. As a result, in-person meetings are now replaced by Zoom calls, while conferences are substituted by virtual events. Long commutes are now exchanged for […]
I have a good website and products. My social media marketing is not resulting in sales. Do I need a media expert? Analyse past sales patterns My view is that whether your social media drives sales or not depends on your industry and your target audience. For the vast majority of businesses, social media does […]
I love my profession. Marketers come in all stripes and sizes. Some are shysters and others are hard graft honest workers. We use a lot of techniques to advantage the brands we are working for. Some are sly and dishonest and others are honourable. And today I am focusing on two different ways to influence […]
Selling consultancy is hard. And selling a professional service is doubly hard. Niche selling is the best way to be – create a tight brief of detailed information what you do and for whom. Stay focused and don’t deviate. All easy to say and hard to do. When a contact asked me “What are your […]