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I write copy for a living. I write a lot. Words, words, words. Each project is designed to fit into a particular desired outcome within a marketing strategy and tactical framework. I say that so you understand context. Context in writing is both important and valuable – but more about that later. How I write […]
Is the marketing you are doing giving you the yield you seek? I am asking this question a LOT at the moment. I ask it to myself, for my own businesses, I ask clients, I ask prospects. One answer came from a professional services marketer. It serves as a good example for in-house marketers to […]
There are lots of agency listing websites and directories – I have long been a fan of Chuck Meyst at AgencyFinder.com and Tom Holmes’ Creative Brief in the UK. DesignRush is a nicely designed website for listing agencies allowing filtering by country and skillset. I found three New Zealand agencies there – none of them competitors […]
What is new in SEM for business? Rebecca Caroe discusses the Wild West of agency service providers and how to avoid getting ripped off by a marketing firm. Louise runs the Creative Store – a recruitment and placement agency specialising in the creative industries. This is her interview with Rebecca published in August 2018. When […]
From: Jim Bird On Behalf Of reviewus@XXXXX.com Sent: 16 October, 2012 10:04 PM Subject: Thank you for using XXXXXX – Please Review Us Dear Valued Customer, According to our records you placed at least one order through XXXX in September. Thank you very much for your business and may it continue for a very […]
I am a fan of email auto responders that send a pre-determined email reply out from your address. They can be very helpful for new business development as an information tool for prospective customers. As ever, there are good and bad examples of automatic emails. Here are four examples we have received recently that can […]
Mandee Sebire is the Practice Manager of the Wellington Law firm, Mahoney Burrowes Horner Lawyers. She recently workedwith Creative Agency Secrets to get website redesign quotes for the business and we asked her to talk about the experience. What was the challenge you faced when needing a new business website? We didn’t have the knowledge […]
Celebrating an anniversary whether it be one, ten or a hundred years is certainly something to be proud of. You, as a company should almost be bursting at the seams to tell potential and existing customers the news. Of course, for customers to get as excited as you, they expect something in return. That’s how […]
A matching Facebook cover photo and profile picture looks professional and exciting. Look at the Ford one here – see the large image becomes the background behind the smaller logo picture? Cute! You can do so many things with it such as making your Facebook followers laugh or just to make your profile look professional. […]