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50 search results for: how to brief an agency

46

Infographics used for business development

Former client, Ctrl-Shift, is a strategy consultancy focusing on personal data and its use online. They realised that the landscape of personal data availability online has changed hugely in a very short time and despite hysterical outcries about Facebook privacy settings, it is an important area that both brands and consumers should be knowledgable about. […]

47

How to Launch a skincare brand on a small budget

The local business incubator here in Auckland is called The Icehouse.  It’s an impressive place buzzing with activity. Creative Agency Secrets was asked to prove its salt by giving some free consulting to a new organisation, DirtyMan.co.nz Perversely, it is all about keeping men clean! Avoiding costly product launches The team is a start-up and […]

48

Selling disguised as market research

Business development tricks of the trade: Have you ever tried disguising new business prospecting as ‘market research’? Finding new customers to discuss your business products and services with is difficult for many people.  Many people have a natural fear of the unknown and ‘cold calling’ strikes a death-knell in many people’s darkest fears. Let Creative […]

49

Top 10 must-read Business Development Blogs

If you are in business development, it’s important to stay connected to the buzz in the marketplace.  One of the hard things is to find a single place to gather all your news sources.  Biz dev can be written about in marketing magazines,  books, industry magazines, online in blogs and forums.  It’s a disparate subject […]

50

Shout! With Johnny Vulkan, MD Anomaly

  What are your most recent pitch wins? [wrong first question!] We don't tend to put ourselves onto pitches The reason is that we are a different sort of agency.  We formed around a group of nomads from the creative industries – ad, design, tech media.  The agency is 4.5 years old We set up […]