Dear Client – book by Bonnie Siegler
Bonnie Siegler’s book is the perfect companion to any Client / Agency relationship. Written in one-page chapters, it sets out her lifetime’s experience in dealing with clients and aims to coach both agencies and clients on how to get the best out of the relationship.
My favourite chapters
- Good, fast, cheap
- Tell me the problem, not the solution
- Get a proposal
- Introduce everyone at the meeting
- Do not send out an RFP
- Know thyself
- What if you have a good idea?
Special Offer for you
As of today, you can have it sent ANONYMOUSLY to a client who needs to read it. They will never know it came from you!
Just select a different shipping address. No billing information will be included or sender details.