There‘s a recession going on, we’re all in it!
What does this mean for marketers, for marketing budgets, for marketing jobs?
If you weren’t at your current seniority in 2010 (the last global recession), you need to learn fast. You are now the decision maker. You have not worked a recession before.
But I have.
No recession is the same. And deep experience allows me to suggest tactics which you may not know about.