Building a successful blog takes a lot of hard work and patience, but the rewards are totally worth it. One problem many businesses and bloggers face, however, is that no matter how much time and effort they put into creating great content, they just can’t seem to convert as well as they’d like. Are you in that situation? Are you getting a good amount of traffic and new visitors but are just having a hard time converting those visitors into subscribers and customers?
Your content might not be the problem. Your traffic might not be at fault either. The problem might be your site design.
How Your Blog Design Contributes to Your Success
Your blog is a powerful tool for promoting your business. Blog posts can drive traffic to your website, helping those visitors find information, products, services and solutions for the challenges they face. Your blog can build your brand and your reputation in your industry. A well-optimized blog can convert readers into fans and fans into customers, and it can do all of this around the clock on autopilot. That’s pretty amazing, isn’t it?
But it takes more than just great content for a blog to reach its full potential and to achieve the highest levels of success. Great blog content requires great design in order to organize and present that information in ways that are easy for visitors to consume. Powerful visual elements convert better and help you grab people’s attention when they land on your website, reeling them in long enough for them to actually read your content and benefit from it.
People today expect a successful blog to look beautiful, to have bold, professional design. If they come to your site and see poor design and confusing layouts, they’re less likely to take you seriously and are actually more likely to click away and visit one of your competitors instead.
Anyone Can Build A Professional Website
But you don’t need to hire an expensive graphic designer to have a beautiful blog design. You can actually do it yourself, and you don’t need to have any formal training or professional design skills. Many top blogs today are designed quickly and easily using web builder software like Wix, SquareSpace and Weebly. These apps allow normal people like you to create a fully-functional blog, to customise layouts and colours and create a blog with powerful design elements. And it can all be done in less time than you ever imagined, thanks to simple drag-and-drop design functionality. You can literally give your blog a professional makeover in minutes without knowing the first thing about coding or programming.
Website Builders Offer Thousands of Design Options
The top website builders all offer hundreds of layout templates that are highly customisation. You can change around the colour schemes and re position graphics, call-to-action buttons and other design elements with the click of a button. There are tons of mini-features that can be added in a snap. You can drop in your company logo, create an about page with photos and blurbs from your staff. You can create e-commerce elements to display and sell your products right there on your website. With all the customisation options available, you literally have thousands of design combinations to work with when you use one of the top site builders. Check out a site builder comparison to see detailed reviews of all the features available with the best website builders.
No matter what type of business you’re in, there’s a builder with lots of options that will give you a lot of flexibility when creating your new website design. Whether you’re a caterer, artist, retailer, writer or licensed plumber, today’s website builders can set you up with a professional site in minutes.