How can I integrate RSS into my email marketing programme?
Image via Wikipedia Many brands and B2B businesses have a news page with an RSS feed. The Really Simple Syndication (RSS) feed is a helpful tool developed in 1999 to syndicate blogs in a common format. Today the orange square with white radio waves is well-recognised on the internet. This spawned aggregation services that enable [...]
By rebecca Thursday September 23, 2010
Five Tips on how to “amplify” your work online
Image by luc legay via Flickr When you have taken the time and effort to create original content,I have always believed in using it two or three times in different ways to extract maximum value. And so a press release becomes an article which is reproduced as a flyer and is mailed to clients or [...]
By rebecca Friday July 31, 2009
Is Social Media making Customer Databases Irrelevant?
In the good old days every company and every salesman had a card index file of contacts. Rolodex ruled and nobody's desk was complete without one. As the electronic database grew, the complexity of fields increased – I remember my first database [run on Smart integrated software, sigh...] when I wanted to introduce a new [...]
By rebecca Wednesday May 27, 2009
Who uses FriendFeed anyway?
Image via CrunchBase Just got a stream of Friendfeed subscription notices – one fromPaul Carr who I know… thanks, mate! But when I checked a couple out I started to learn something….. Friendfeed has been quietly multiplying without me noticing. It's an aggregator of social media feeds which is nice and it purports to be [...]
By rebecca Monday May 4, 2009