Image by luc legay via Flickr When you have taken the time and effort to create original content,I have always believed in using it two or three times in different ways to extract maximum value. And so a press release becomes an article which is reproduced as a flyer and is mailed to clients or [...]
Continue reading about Five Tips on how to “amplify” your work online
In the good old days every company and every salesman had a card index file of contacts. Rolodex ruled and nobody's desk was complete without one. As the electronic database grew, the complexity of fields increased – I remember my first database [run on Smart integrated software, sigh...] when I wanted to introduce a new [...]
Continue reading about Is Social Media making Customer Databases Irrelevant?
Image via CrunchBase Just got a stream of Friendfeed subscription notices – one fromPaul Carr who I know… thanks, mate! But when I checked a couple out I started to learn something….. Friendfeed has been quietly multiplying without me noticing. It's an aggregator of social media feeds which is nice and it purports to be [...]
We all need to keep an eye on what is being said online about us and our brands / companies. The public relations industry has seen this as a 21st Century version of scanning for press cuttings and tried to claim it as their natural territory. And yet it's just not as clearcut as that. [...]
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I've listed a set of public listings where it's worthwhile getting your website / public profile showing. and I found a new one today that purports to be more appropriate for social media. SocialWhoIs Well, it says "who you should follow and why" as tis subtext. Let's see. Easy to sign up and some neat [...]
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