I attended the Marketing Association’s B2B meetup and here’s my write-up on the event. Key learnings Use what you have to the fullest extent – all functionality Simplify your stack NOW Check your use case matches your technology Bring the team with you – upskill them to be confident using technology Match your MarTech Stack […]
A client wanted a list of all the different interests which you can select on Facebook to refine a advertising campaign. Here’s some research I found these pages which purport to have the full list of interests for Facebook advertising. some are more recent than others. The last link suggests a layering strategy which may help https://interestexplorer.io/facebook-interests-list/ […]
Event invite copywriting – a “before” and “after” comparison. First I analyse each paragraph – what’s it about? The draft I was sent was structured like this – The Promise – Sow Doubt – Question (which will be answered) – List of Sales Points – Speakers & event details When I finished rewriting it, the […]
Today I got a lesson about writing in plain English. Write clearly, say what you mean…. AND most importantly, write what you want the reader to DO at the start of the sentence. We were working on getting email newsletter sign ups. “What’s your best email if you’d like to get our weekly newsletter? It’s […]
There’s a recession coming. What does that mean for marketing jobs? Two things – a lot of in-house teams will be “let go”. [I hate that phrase.] Secondly, a lot of freelance, contracting and short term jobs will be created. When enterprise finds resources constrained, an easy way to de-risk is to use self-employed talent […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2023-03-16 09:21:362023-03-16 09:21:36Networking to find a job
You’ll need a lot of planning and preparation for a trade show. You must create a budget, craft your brand message, set goals for attending the event, and prepare your supplies in advance. Choosing a tradeshow exhibit company to assist you with this can help you to get the most out of your investment. Craft […]
https://creativeagencysecrets.com/wp-content/uploads/2023/02/Trade-show-marketing.jpg14022114Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2023-02-02 12:58:472023-02-02 12:58:47The Essential Checklist for Choosing a Tradeshow Company
I”m always looking for new clients and customers when working with a B2B brand n their marketing. Sometimes I see a cute tool or tactic and today I’m sharing three of them. Home page call to action Loved this because it shows light humour and a pretty persuasive message. Yes, I have scrolled a long […]
https://creativeagencysecrets.com/wp-content/uploads/2022/12/Home-page-CTA.png3741560Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2022-12-01 10:45:592022-12-01 11:04:233 simple new business hacks for 2022
The app development industry is incredibly lucrative, and many businesses, both small independents and large corporations can profit greatly from this business. There are many different types of apps out there being released daily, from educational and informative apps to games and entertainment apps and everything in between. Unfortunately, as with every industry, plenty of […]
https://creativeagencysecrets.com/wp-content/uploads/2022/11/app-developer-screen.png612918Sudip Mutthttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgSudip Mutt2022-11-16 12:01:452022-11-16 12:01:45The Most Common Mistakes That Beginner App Developers Make And How To Avoid Them
Coming up with brand name ideas is no easy task. However, companies like NAMIFY are making it easy for businesses of all sizes to create unique, memorable brand names that will help them stand out from the competition. There are a few things to remember when brainstorming brand name ideas. Below are some things to consider when […]
https://creativeagencysecrets.com/wp-content/uploads/2022/10/john-cameron-9feFICPEzQE-unsplash-scaled.jpg19202560Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2022-10-21 09:05:522023-01-23 17:05:26How to Create Brand Name Ideas
A neighbourhood swing. With the message “sit on the deck”. For a business, would it be good to have a place where people could come and drop by to have a chat? Customer insight is notoriously hard to get. It’s easy to get from your passionate customers. It’s easy to get from your haters, but […]
https://creativeagencysecrets.com/wp-content/uploads/2022/10/neighbourhood-swing-scaled.jpg25601920Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2022-10-21 08:51:062022-10-21 08:51:06Benefits of meetups for B2B marketers
Simplify your martech stack
/0 Comments/in B2B /by Rebecca CaroeI attended the Marketing Association’s B2B meetup and here’s my write-up on the event. Key learnings Use what you have to the fullest extent – all functionality Simplify your stack NOW Check your use case matches your technology Bring the team with you – upskill them to be confident using technology Match your MarTech Stack […]
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Facebook “interests” crib sheet
/0 Comments/in Advertising /by Rebecca CaroeA client wanted a list of all the different interests which you can select on Facebook to refine a advertising campaign. Here’s some research I found these pages which purport to have the full list of interests for Facebook advertising. some are more recent than others. The last link suggests a layering strategy which may help https://interestexplorer.io/facebook-interests-list/ […]
Related posts:
Event Invitation Copywriting
/1 Comment/in Conferences / Exhibitions, Copywriting, Lead Generation /by Rebecca CaroeEvent invite copywriting – a “before” and “after” comparison. First I analyse each paragraph – what’s it about? The draft I was sent was structured like this – The Promise – Sow Doubt – Question (which will be answered) – List of Sales Points – Speakers & event details When I finished rewriting it, the […]
No related posts.
Grow email newsletter sign ups
/0 Comments/in Copywriting /by Rebecca CaroeToday I got a lesson about writing in plain English. Write clearly, say what you mean…. AND most importantly, write what you want the reader to DO at the start of the sentence. We were working on getting email newsletter sign ups. “What’s your best email if you’d like to get our weekly newsletter? It’s […]
No related posts.
Networking to find a job
/0 Comments/in Marketing /by Rebecca CaroeThere’s a recession coming. What does that mean for marketing jobs? Two things – a lot of in-house teams will be “let go”. [I hate that phrase.] Secondly, a lot of freelance, contracting and short term jobs will be created. When enterprise finds resources constrained, an easy way to de-risk is to use self-employed talent […]
No related posts.
The Essential Checklist for Choosing a Tradeshow Company
/0 Comments/in Conferences / Exhibitions /by Rebecca CaroeYou’ll need a lot of planning and preparation for a trade show. You must create a budget, craft your brand message, set goals for attending the event, and prepare your supplies in advance. Choosing a tradeshow exhibit company to assist you with this can help you to get the most out of your investment. Craft […]
No related posts.
3 simple new business hacks for 2022
/1 Comment/in B2B, Social Media /by Rebecca CaroeI”m always looking for new clients and customers when working with a B2B brand n their marketing. Sometimes I see a cute tool or tactic and today I’m sharing three of them. Home page call to action Loved this because it shows light humour and a pretty persuasive message. Yes, I have scrolled a long […]
No related posts.
The Most Common Mistakes That Beginner App Developers Make And How To Avoid Them
/0 Comments/in eCommerce /by Sudip MuttThe app development industry is incredibly lucrative, and many businesses, both small independents and large corporations can profit greatly from this business. There are many different types of apps out there being released daily, from educational and informative apps to games and entertainment apps and everything in between. Unfortunately, as with every industry, plenty of […]
No related posts.
How to Create Brand Name Ideas
/0 Comments/in Branding /by Rebecca CaroeComing up with brand name ideas is no easy task. However, companies like NAMIFY are making it easy for businesses of all sizes to create unique, memorable brand names that will help them stand out from the competition. There are a few things to remember when brainstorming brand name ideas. Below are some things to consider when […]
Related posts:
Benefits of meetups for B2B marketers
/0 Comments/in Marketing /by Rebecca CaroeA neighbourhood swing. With the message “sit on the deck”. For a business, would it be good to have a place where people could come and drop by to have a chat? Customer insight is notoriously hard to get. It’s easy to get from your passionate customers. It’s easy to get from your haters, but […]
No related posts.