How retailers can differentiate customers

This photo was shared by the famous author, Susan Cain.  She noted “There’s an introvert on the customer services team.” Her world view is all focused on explaining to the majority of the population who are extroverts how the minority (introverts) prefer to be treated. Skilful marketers treat different customers differently Face to face retail […]

Mid-Sized Business Marketing

The power of New Zealand business as an engine for economic growth lies mainly in  mid-sized businesses.  These are under-recognised by many for the power they wield. Grant Thornton has done a study of the sector  which has some interesting findings. Mid-sized firms are growing faster than large or small (absolute numbers). Most are mature, […]

Solving B2B marketing challenges

I got this question from a client Our challenge is the digital marketer who may not be well-versed in the requirements and realities of B2B. Often they have come from a B2C/retail environment, and might get stuck on things like 3rd party seller integrations that we don’t offer, rather than the deep integration and B2B functionality we […]

marketing competitors, competitor positioning,

Why don’t customers buy now?

Today I’m working with a client who is finding it hard to get prospects to buy. We are working through a list of possible reasons.  My first view is that more advertising / publicity is probably not the reason.  I think that it’s more to do with the offer, the positioning, the brand promise and […]

SEO-optimisation-tools

Top 25 Free Tools For Mastering SEO in 2019

Competition for the top spot in search engines is becoming increasingly fierce, with new websites popping up all the time. To make matters worse? Competitors aren’t the only thing you’re…well, competing with. Thanks to Google’s ever-changing algorithms, you have the search engine itself to contend with, too! Staying ahead of the field can be a […]

corporate gift, holiday gift business,

Corporate gift innovations 2019

Early birds, it’s time to plan your Christmas holiday gifts for clients.  Branded gifts are still good, not naff and definitely give a good return on investment for existing clients and returning client programmes. I took a look at some of the newer and older products available.  Get in touch to discuss your needs – […]

office view for copywriting inspiration

Anatomy of effective cold direct mail

I love getting really timely direct mail messages that are relevant. This one came just in time to help me navigate a change to podcast categories. Let’s analyse the direct message Hello podcaster, [Small fail here as they don’t know my name.  Implies a purchased list rather than an opted in CRM database.] In case […]

conversation, art of conversation, problem conversation, issues conversation

Conversation as a marketing tactic

At the weekend I was teaching a class on The Art of Conversation and it was such an enlightening experience. Firstly, the topic intrigued me because I wondered who wanted to learn – and I soon found out that the group was a complete mix of people.  Some wanted improved networking for work and some […]

Podcast marketing

What are the key essentials for promoting and marketing a podcast to grow listeners so you can improve monetisation?  This article runs through some of the fundamentals and also asks some important questions so you can find out if a podcast is the right marketing tactic for your brand. Brand suitability for podcast marketing Here […]