Hex codes, colour codes, logo colours

Hacking brand colours

My logo has a beautiful gradient of colours in the design. This gives me a huge number of subsidiary colour elements which I can add into customer communications and marketing. I did an analysis of the key colours and the “colour palette” of associated shades. You can do this by uploading your logo or using […]

describe your superpowers

Your marketing superpowers

Selling consultancy is hard.  And selling a professional service is doubly hard. Niche selling is the best way to be – create a tight brief of detailed information what you do and for whom.  Stay focused and don’t deviate. All easy to say and hard to do. When a contact asked me “What are your […]

facebook groups, facebook marketing,

FB Group tips – invite a friend

I am a Facebook for Business group administrator and I’m delighted that they just added back an old feature. When FB introduced the new interface for Group Admins about 9 months ago, the “Invited by….” feature was missing. I sent my feedback that this is really useful and I wanted it…. Today it reappeared. Why […]

Rebecca Caroe copywriting, fountain pen copywrite

My copywriting process explained

I write copy for a living. I write a lot.  Words, words, words. Each project is designed to fit into a particular desired outcome within a marketing strategy and tactical framework. I say that so you understand context. Context in writing is both important and valuable – but more about that later. How I write […]

writer, person writing, cop

Key parts in a professional email

I got a question about what the four elements that comprise a “professional email”.  I don’t know why the questioner thought that there were four parts.  My best practice has three parts: Tell them what you’re going to tell them Tell them Remind them what you already said Easy! Good email message structure Slightly less […]

How to prototype marketing solutions

Making a big investment into solving a marketing problem is a giant challenge.  The risks are huge, the investment uncertain and the outcomes are unproven. One way to overcome these risks is to do rapid prototyping. Rapid Prototyping needs new adherents Today I interview Joanne Jacobs, an expert in how to use this technique. Talking […]

spam tin as a metaphor for bad email

Overcoming a spam label by MailChimp

One of my clients did something ill-advised and their account got flagged by MailChimp as  spammer. Goodness that’s a tough call and the restrictions placed on the account are significant. The good news is that I succeeded in untangling the situation and restoring the account.  BUT it would have been better never to have got […]

Vaughan Winiata and Rebecca Caroe video

Looking for marketing answers

The uncertainty and change facing us is a new challenge.  I have been doing short mini videos through the lockdown.  They were designed to give fast tips for action. Now I’m hosting longer form discussions with a locals who are smart thinkers and smart do-ers. I want to know what the Government is doing for […]

Rose and thorne, bra donation, essential workers, Covid19, Lockdown marketing,

Brand repositioning post-Covid19

Are you trying to understand how your marketing needs to change? This article sets out the themes which you can use in your own firm to help discern the new rules, the new landscape and the new markets we are now trading in. The new marketing reality Nothing is clear.  This is obvious. But that’s […]

strength coach round table, rowing podcast

SEO for fitness website

Hi – we are two Strength & Conditioning coaches who have started an online business during lockdown. Our business is called Limitless and focuses on delivering athletic Strength and Conditioning Programmes and all that goes with. We now need to move towards branding (properly) and a website build. I was wondering if you could recommend […]