Online Advertising for Newbies: SXSW panel
Sunday, March 9th, 2008
Heath Row - Doubleclick - as a blogger he wants to do more for small companies
Darren Rowse – ProBlogger has a book coming out “ProBlogger Secrets for Blogging”
Wendy Piersal – E Moms at Home, an internet magazine
Jim Benton – VP sales for AdBrite
Rett Clevenger – Backcountry.com online marketing mgr incl affiliate marketing
Focus on Monetisation for Blogging and small publishers – affiliate, display, affiliate, sponsorship
Ads are only one piece of monetisation for blogs:
DR – two areas you can make money directly by ads or affiliates or indirect revenues by selling yourself. Direct ways – advertising esp cost per click contextual e.g. Google Adsense (biggest money maker for most of his readers), Affiliate programme like Amazon where referrals get a small fee. Advertising, as your blog grows you may get approached directly and selling display ads, sponsorships – a banner per month to align brands with yours, pop-0ups, RSS advertising in the feed, text links can also be sold (google doesn’t like this). Affiliate programmes, writing reviews and being paid, selling classifieds e.g. job boards, merchandise, donations or tips (doesn’t work well for most), membership areas – secret bonus areas.
Indirectly – sell yourself as a consultant, book deal, selling a product, training, workshops, conference. (more…)
