My new evangelism is data. Long-time readers know that I bang on about databases quite a lot. And of course, the information stored in the database is where the value lies. Gaining customer insight from research and activity observations is one of the finesses that I enjoy in direct marketing. As a marketer I often [...]
Continue reading about Data – too good for you not to use it
Image via Wikipedia Having been spitting mad last week. I am now calmer, but nonetheless mildly frustrated. The post got some big profile and a direct comment from Melanie Vala, an Intuit employee. I still feel bad that when trolling you get the fiery responses! She wrote We really appreciate all the comments, feedback and [...]
I use Intuit Quickbooks accounts system. And I called today to ask about the new VAT rates and how to manage the switch over. They refuse to support my 2005 version of the software because it comes under their "Sunset" Policy. [i.e. phasing out each year's version and forcing upgrades onto customer] But advised that [...]
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