Web Design for ROI by Lance Loveday and Sandra Niehaus
Saturday, March 8th, 2008They wrote a book, called Web Design for ROI.
Key learning from this session: Judgements made are very quickly online. Improved design can make users take more actions that you want them to do. Small % improvements can lead to significant ££$$ revenue growth.
Reasons for writing it – frustration… the business case and the design guidelines.
Clients don’t understand the impact design can have on their
business metrics led by a good user experience and a better web
interface.
Clients mostly think they want a Ferrari website… but it frequently
doesn’t lead with a clear business objectives. Usually they need
functional, utilitarian but good looking. What they have is a long way
from either of these!
- 43% of retail (offline) sales are influenced by knowledge gained by
online research. 83% of businesses use the internet to research and
find potential vendors. [true – I did the database research in this
way]. - Judgements made are very quickly made online. Reactions to a new
web page are made from 1/20th of a second…. likelihood of interaction
is part of the reaction to these first snap impressions.
