Four biz dev ideas for the self-employed
Thursday, March 13th, 2008I did a coaching session for Geraldine Grey - who is changing career direction and retraining as a real estate agent.
She has kindly allowed me to write up the key biz dev tools that I recommended to her
- Create a strong "Brand You". For her, this is to be 'the English Realtor' [yes she'd in USA!]
- Have a short list of golden questions that can help you to firstly find out whether a prospect is serious and secondly to close down sales
- Have a strong process for keeping track of prospects, leads and follow-ups
- Get all your customers to write a reference after each job and build a Net Promoter Score scorecard
Good luck, Gerry - hope it all goes well for you.
Read this presentation on the Art of Self-Branding.
