rebecca on August 16th, 2009

We had a ball at the South by Southwest conference in 2009 when the Brits got bored with the samey-ness of the panels packed full of Yanks all spouting the same old stuff.

So we hijacked an empty room and started our own non-panel with the help of the AV guys. It turned [...]

Continue reading about Please help us get our panel onto SXSW 2010

Image by Imran… via Flickr

The UK Digital Missions are becoming an established feature of digital conferences in US and Europe.  A highly successful package that gets UK digital brands exposure to key audiences at trade shows you couldn't afford to go to on your own.

i saw the SXSW one in person and have [...]

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The Designing Change in America panel will discuss the Obama "brand", it's birth, it's evolution, and it's rise to power. We will discuss the challenges of being in-house designers in a fast-paced political environment and how though challenges informed our process for designing and developing.
John Slabyk – Obama for America – art director
Scott Thomas – [...]

Continue reading about Designing Change in America (or how Obama got elected using good design)

rebecca on March 16th, 2009

Karly Hand – Karly Hand @identitycrisis

Erin Portman – Erin Portman PR @erinportman

Brian Solis – PR 2.0@briansolis

Peter Shankman – HARO @skydiver

In a world riddled with ADD are PR agencies still relevant?

Solis – Twitter is changing everything – an opportunity as communicators / brand managers.  Real-time flow.  Is it distracting? Where do people go from Twitter – [...]

Continue reading about Are PR Agencies a Dying Breed?

rebecca on March 15th, 2009

I have great hopes for this…. the industry needs some serious insight and motivation for change.

Clients say their advertising isn't working any more.  

I am trying to get to a different outcome – if we think about it as interruptive it will continue to be crap.

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Continue reading about Chris Heuer on The Future of Advertising

rebecca on March 14th, 2009

Where extraordinary customer service is the norm.

75% of customers are repeat customers.

Put marketing spend into improved customer experience and encouraging repeat custom and word of mouth advocates.

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Continue reading about Tony Hsieh – Zappos.com

rebecca on March 14th, 2009

Thsi was a wide-ranging discussion around a range of different situations from the audience.

Here is a list of the top 25 things you can do including the first 2 steps you MUST take before setting up a community group.

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rebecca on March 14th, 2009

there comes a point when tech is distributedwidely enough to make value for society and at that point you can make a decision about whether to adopt it.

We are looking for ways to reconnect as we did in the past (cue photo of Breughal party).

Partivipants to our culture to varying degress of importance.  

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Continue reading about Alan Moore on Social Media Marketing

rebecca on March 14th, 2009

I found a good summary of the Panel session I did yesterday written by Scott.

And Peter Kim fellow pannelist has found a couple of other summaries .

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rebecca on March 14th, 2009

Kicking it off….

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Continue reading about SXSW – sessions I’m going to Friday