I have been a member of some awesome networking groups and meetups over the years -Tuttle, Cambridge Geek Night, SXSW kebab, Chinwag, London VRM, Dunedin Skeptics in the Pub.  But finding and choosing a good group is a skill.  Today we discuss how to get the right group for you. First let me digress – [...]








Many conferences ask for feedback after the event and the Interactive SXSW one arrived today. As a research survey it was flawed in three ways. First error – question structure Take this example of a question on the first page Overall, how satisfied were you with the information distributed in our print publications? 5= Very [...]








I am heading over to Austin Texas for South by Southwest Interactive Festival next week. SX Social website – the insiders registration site where you can create a profile, connect with friends and see what’s inside their freebie “Swag” bag.  Also SXSW Go which is a mobile app including a handy scheduling service. Mobile Tweetdeck [...]








We had a ball at the South by Southwest conference in 2009 when the Brits got bored with the samey-ness of the panels packed full of Yanks all spouting the same old stuff. So we hijacked an empty room and started our own non-panel with the help of the AV guys. It turned into the [...]








Image by Imran… via Flickr The UK Digital Missions are becoming an established feature of digital conferences in US and Europe.  A highly successful package that gets UK digital brands exposure to key audiences at trade shows you couldn't afford to go to on your own. i saw the SXSW one in person and have [...]








The Designing Change in America panel will discuss the Obama "brand", it's birth, it's evolution, and it's rise to power. We will discuss the challenges of being in-house designers in a fast-paced political environment and how though challenges informed our process for designing and developing. John Slabyk – Obama for America – art director Scott [...]








Karly Hand – Karly Hand @identitycrisis Erin Portman – Erin Portman PR @erinportman Brian Solis – PR 2.0@briansolis Peter Shankman – HARO @skydiver In a world riddled with ADD are PR agencies still relevant? Solis – Twitter is changing everything – an opportunity as communicators / brand managers.  Real-time flow.  Is it distracting? Where do [...]








I have great hopes for this…. the industry needs some serious insight and motivation for change. Clients say their advertising isn't working any more.   I am trying to get to a different outcome – if we think about it as interruptive it will continue to be crap.








Where extraordinary customer service is the norm. 75% of customers are repeat customers. Put marketing spend into improved customer experience and encouraging repeat custom and word of mouth advocates.








Thsi was a wide-ranging discussion around a range of different situations from the audience. Here is a list of the top 25 things you can do including the first 2 steps you MUST take before setting up a community group.