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Archive for August, 2010

Creative Agency Secrets Archives

CareerZone New Zealand website FAIL

A friend is trying to get a job in New Zealand and is using an apparently useful site where a lot of marketing jobs are advertised called CareerZone. It advertises positions, allows you to set parameters including job type, location, salary range etc. So when she re-set her preferences to only receive email alerts from [...]

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By rebecca Monday August 30, 2010

Excerpt from Jill Konrath’s Candid Letter from Sales to Marketing

Image via CrunchBase Excerpt from Jill Konrath’s “Candid Letter from Sales to Marketing” Dear Marketing, I know we haven’t always gotten along. In fact, I’ve been pretty critical of you over the years. I’ve complained that you’re not doing enough to get us business. I’ve blamed you when our new offerings fail to achieve projected [...]

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By rebecca Friday August 27, 2010

11th way to leverage blog content

Remember my post about the Twitter competition ideas that I wrote and then the follow up on 10 ways to leverage your content ?  I have been checking my stats and I have found an 11th way to leverage your blog content – it’s link-backs. For the original post, I referenced a very famous site, [...]

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By rebecca Friday August 27, 2010

Brands Seeking Agencies

Here are the new readers this week – iot’s been really quiet – must still be vacaction time! Agencies Brands Schmidt Hammer Lassen, Architects, Denmark And Brands who are looking for marketing agency advice include: Pharmaceutical company seeking to “Brief creative agency”, France High street fashion retailer seeking “ideas for Twitter competiton”, UK and Sweden [...]

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By rebecca Thursday August 26, 2010

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