A friend is trying to get a job in New Zealand and is using an apparently useful site where a lot of marketing jobs are advertised called CareerZone. It advertises positions, allows you to set parameters including job type, location, salary range etc. So when she re-set her preferences to only receive email alerts from [...]








Image via CrunchBase Excerpt from Jill Konrath’s “Candid Letter from Sales to Marketing” Dear Marketing, I know we haven’t always gotten along. In fact, I’ve been pretty critical of you over the years. I’ve complained that you’re not doing enough to get us business. I’ve blamed you when our new offerings fail to achieve projected [...]








Remember my post about the Twitter competition ideas that I wrote and then the follow up on 10 ways to leverage your content ?  I have been checking my stats and I have found an 11th way to leverage your blog content – it’s link-backs. For the original post, I referenced a very famous site, [...]








Here are the new readers this week – iot’s been really quiet – must still be vacaction time! Agencies Brands Schmidt Hammer Lassen, Architects, Denmark And Brands who are looking for marketing agency advice include: Pharmaceutical company seeking to “Brief creative agency”, France High street fashion retailer seeking “ideas for Twitter competiton”, UK and Sweden [...]








This week there seems to be a trend for social goodness going hand in glove with good internet marketing.  Getting a strong social conscionce into your marketing can give your brand a new lease of life as well as a new audience. Take a look at the following – they range from the mundane through [...]








There was a ripple of excitment when NZ Merino (the body who promotes the merino wool industry) published an advertorial in the Sunday newspaper. “With a serious skill shortage at the top of the business professional arena, forward-thinking New Zealand companies are looking outside the square to recruit innovative thinkerswith attitude and a passion to [...]








Here are the new readers this week Agencies Schuster Thomsen Roehle, Marketing communications, Düsseldorf, Germany Shift Communications, Full service PR,  San Francisco, CA Eclipse Advertising, Advertising, Burbank, CA Grey Global, worldwide Media Intelligence, Bangkok, Thailand Cubo, brand communications, London The Media Foundry, PR communications for media, London, UK Fuse8, Design, Leeds, UK Brands Media and [...]








Re-using content in order to reinforce the search terms and SEO for your site is a smart move. This helps Google work out what is relevant for search strings that lead to your content, particularly if they produce several results from your site.  If they continue over time it strengthens your position in the search [...]








Image via Wikipedia I am researching for a new blog post about how brands brief agencies when they want to run a pitch. Can you help me? Top 3 things for writing a good brief for an agency pitch Worst 3 things for writing a good brief for an agency pitch Add your answers to [...]








Want your first marketing job?  Fancy doing marketing services work at CreativeAgencySecrets? Here’s how.