Entries by Rebecca Caroe

Linear Careers aren’t normal

Helping others get a career ‘step up’ is important work. I’ve been working with OneUpOneDown and their inspirational founder Natalie Robinson to help my own transition towards governance work. She asked me to share my career story – and so I did. It’s an article on their Career Stories blog. Learn from others What I found illuminating […]

Marketing and politics

Anyone who is updating their marketing plan or business plan knows that there’s a section that includes strengths, weaknesses, opportunities and threats. And within this section is the PEST acronym for political, economic, social and technology – all areas to consider where changes may come from that affect your business. How to assess politics for […]

What to Look for in an Online MBA Programs

Every year, a little over 135,000 prospective students apply for MBA programs across the United States. MBA programs are a popular option for those who desire to work in a variety of business fields. As the next group of applicants prepares to begin their journey, it is important to answer one question: which MBA program is right […]

Where did All the Freight Containers Go?

The freight shipping world continues to go through its gyrations and disruptions that started with heavy impacts in Spring 2020. Now, in the latest chapter of issues, the cost of freight shipping out of China to overseas destinations has skyrocketed. Combined with a systemic shortage of containers internationally, the price tag on moving a container […]

The Bigger Picture of Digital Marketing in 2021

I have a good website and products.  My social media marketing is not resulting in sales.  Do I need a media expert? Analyse past sales patterns My view is that whether your social media drives sales or not depends on your industry and your target audience. For the vast majority of businesses, social media does […]

The Cyber Security Job Gap

Concern continues to mount over the shortage of skilled cyber security experts. Companies across the globe, regardless of industry, are unable to source the talent they need to build defences against threats that are increasing in sophistication and volume. There is a disproportionate rise in threat levels and not enough people entering the workforce to […]

Brainstorming Brand Names

Brainstorming brand names is hard. As a B2B Copywriting expert, here’s my copywriting method. Brand names require a different approach Start with blank paper and write down ANYTHING. One line per name choice. Dump down any words which could be part of your brand name. Then do individual words – and create 2 and 3 […]