Entries by Rebecca Caroe

Real Estate and Instagram

Do real estate agents get good marketing returns (listings and sales) from Instagram? Great question – and one worth answering before you decide to go all in on social media marketing. You first have to find out is your target audience on Instagram? Do they think about real estate while using the platform? Will they […]

Best Practices when Hiring Remote Staff

The emergence of the coronavirus (COVID-19) outbreak not only created a public health issue of epic proportions, but also revamped the way we perform critical business tasks on a regular basis. As a result, in-person meetings are now replaced by Zoom calls, while conferences are substituted by virtual events. Long commutes are now exchanged for […]

Image credits and SEO

As content creators we all understand the power of strong images to support our written content. I believe that creators should be paid, credited and be a part of the content team. But I got scammed recently – here’s the detail so you don’t get caught by the same trick. I was concerned when I […]

Confident Briefing on Upwork

I teach a lot of my clients how to use freelance platform marketplaces as a way to find good marketing support contractors. Upwork is a popular platform. But getting the best out of it depends on one very important skill – briefing. How to brief a marketing job A well-briefed job produces the desired output […]

Linear Careers aren’t normal

Helping others get a career ‘step up’ is important work. I’ve been working with OneUpOneDown and their inspirational founder Natalie Robinson to help my own transition towards governance work. She asked me to share my career story – and so I did. It’s an article on their Career Stories blog. Learn from others What I found illuminating […]