Entries by Rebecca Caroe

SaaS affiliate marketing

If you are marketing a SaaS product you should totally consider two types of marketing Channel partners Affiliate sales There’s a difference although they can overlap. A channel partner is a business who has a similar customer base but is selling something different but complementary to yours. They are motivated to sell your SaaS because […]

Demand Planning on Inventory Management

As a manufacturer or service provider, your sole responsibility is to ensure that your product and service development is aligned with customer needs and desires. As a result, demand planning and optimization should ensure that marketing and sales are in sync with customer expectations and demand. Once you’ve determined what customers want and which products are […]

Balancing Direct & OTL marketing

This is a write-up of the B2B Marketing Disrupted event 31st March 2022 hosted by the New Zealand Marketing Association. The second Marketing Disrupted featured both Account Based Marketing and Breakthrough Brands – the balance of the direct and above the line which all B2B marketers know is a true juggling act – but still […]

NZ Tech is our new export story

Many of you know I work with New Zealand Trade and Enterprise. I’ve been doing B2B marketing digital implementation coaching projects with businesses who export. I am delighted to find that Technology is now a sizeable export sector for the NZ economy. The razzamatazz launch was last week, but the reality is in front of […]

Unsubscribing and deleting databases

Have you checked you whether your CRM allows users to completely remove themselves from your records? I find this a frustrating issue as a marketer. I want to know that you once had a relationship with us; but I respect your choices (and privacy legislation). A Pleasant Surprise When I received a notification that “You […]

The Pros of E-Commerce

Online retailers offer cheaper prices than their brick-and-mortar counterparts because they do not burden overhead costs. They also benefit from lower operational expenses, enabling them to pass savings onto the consumer. Below are some of the benefits of E-Commerce: Convenience E-commerce allows consumers to shop from the comfort of their own homes. There is no need […]

Direct Marketing Best Practice Guidelines

Published by the Marketing Association (New Zealand). Download the full Direct Marketing Best Practice Guidelines. Good advice here for: Legal collection of personal information (13 Principles) Storage and security of data Access and disclosure Maintenance of data Removal / suppression of names from databases Data selection tips (list brokers) Data warranty register Related posts:

Website copy testing for SEO

I hired a copywriter to do the website home page – but how will I know if what they wrote WORKS? Great question – I got this from a customer who did not hire me… but had the savvy to ask the right question. It looks nice but is the website home page copy doing […]