Entries by Rebecca Caroe

Case Study: Multi Language Website

New challenges are what we thrive on and so the opportunity to work with a client on migrating them to a Multi Language and Multi Currency website was exciting. Specifying the Minimum Key to getting a great outcome was the first step of the site adjustment – what was the minimum viable site which would […]

Daylight savings promotion ideas

Twice a year you get a chance to run a promotion themed around the biannual clock changes in spring and autumn (fall).  We call it daylight savings or “summer time” but either way, the clocks advance or retreat an hour. Here are 5 themes for promotions you can run in your marketing 5 Daylight Savings […]

B2B Event Marketing tips

I got a call this week and asked to advise an event which is for business to business audience how I could help them double their attendees in the last 4-5 weeks before the event happens. This is my advice. Last-minute event marketing Set up a tripwire webinar to drive interest / registration details Find […]

A nicely written GDPR email

Today I received a GDPR email message from a LinkedIn connection – we are 1st degree connected.  But because he’s in Europe, all his written electronic mass communications are now governed by GDPR – the European Union legislation General Data Protection Regulation. The full email is reproduced below.  Here is my analysis of why it’s […]

Digital Channels for Sponsorship

Getting digital marketing sponsorship right is a challenge.  Activations using digital channels depend on robust messaging strategies and careful persona creation.  In this presentation we have a case study from Air New Zealand and Akzo Nobel Volvo Ocean Race which you can adapt to your needs. Rebecca was speaking on the topic of digital channels […]