Entries by Rebecca Caroe

Website copy testing for SEO

I hired a copywriter to do the website home page – but how will I know if what they wrote WORKS? Great question – I got this from a customer who did not hire me… but had the savvy to ask the right question. It looks nice but is the website home page copy doing […]

B2B email spam laws

A refresher for on the rules around sending email (and SMS) to prospects. New Zealand privacy and email marketing With regard to the NZ Privacy Act 2017 and updated 2020. Top level obligations Be transparent. Don’t hide anything. Make sure you have consent. Always give people the opportunity to opt-out or unsubscribe. Deemed consent is what […]

Real Estate and Instagram

Do real estate agents get good marketing returns (listings and sales) from Instagram? Great question – and one worth answering before you decide to go all in on social media marketing. You first have to find out is your target audience on Instagram? Do they think about real estate while using the platform? Will they […]

2021 Marketing Trends

Yes I hate that headline too… but I can’t work out the best way of listing three helpful things which I’m working on without it becoming a silly list headline. Live with it. The year data became grown up If you aren’t working with competent amounts of data insights and analytics yet, this is your […]

Best Practices when Hiring Remote Staff

The emergence of the coronavirus (COVID-19) outbreak not only created a public health issue of epic proportions, but also revamped the way we perform critical business tasks on a regular basis. As a result, in-person meetings are now replaced by Zoom calls, while conferences are substituted by virtual events. Long commutes are now exchanged for […]