Dark social is a term used to explain web traffic whose source attribution is unclear – the true origin you can’t find or don’t know. Typically this traffic shows up as “Direct” in analytics because it comes from a copy/paste URL which you do not know where the user acquired it, nor do you know […]
Author Archive for: Rebecca Caroe
About Rebecca Caroe
Entries by Rebecca Caroe
Early birds, it’s time to plan your Christmas holiday gifts for clients. Branded gifts are still good, not naff and definitely give a good return on investment for existing clients and returning client programmes. I took a look at some of the newer and older products available. Get in touch to discuss your needs – […]
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I love getting really timely direct mail messages that are relevant. This one came just in time to help me navigate a change to podcast categories. Let’s analyse the direct message Hello podcaster, [Small fail here as they don’t know my name. Implies a purchased list rather than an opted in CRM database.] In case […]
At the weekend I was teaching a class on The Art of Conversation and it was such an enlightening experience. Firstly, the topic intrigued me because I wondered who wanted to learn – and I soon found out that the group was a complete mix of people. Some wanted improved networking for work and some […]
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What are the key essentials for promoting and marketing a podcast to grow listeners so you can improve monetisation? This article runs through some of the fundamentals and also asks some important questions so you can find out if a podcast is the right marketing tactic for your brand. Brand suitability for podcast marketing Here […]
The New Zealand Commerce Commission is investigating online retailers who they claim have manipulated customer reviews and testimonials in “…conduct that was liable to mislead consumers by creating artificially positive impressions…” NZ Commerce Commission website What actions constitute “misleading consumers”? Related posts: The Best E-Commerce Platforms 4 simple (yet effective) ways to drive traffic to […]
One of the joys of being a freelance consultant is that sometimes I get to act on behalf of my client and hire specialists to work on their B2B marketing campaigns. I recently advertised a job and was stunned by one of the proposal submissions. As a new business specialist I know how hard it […]
Apple has launched a beta service to analyse listenership of your podcast episodes on Apple devices and via Apple services. I took a quick look – log in to iTunes Connect and select the drop-down next to the header. [Note the URL – since podcasts are being split off from iTunes, it’s now got its […]
The RSS feed helps people subscribing using a podcast app (like Apple Podcasts, Google Podcasts, Spotify, Pocket Casts etc) to receive your episodes. Each time you upload a new episode, the RSS feed updates the app. Then the listener downloads a local copy of your episode to listen to. So you don’t need to do […]