Entries by Rebecca Caroe

Corporate gift innovations 2019

Early birds, it’s time to plan your Christmas holiday gifts for clients.  Branded gifts are still good, not naff and definitely give a good return on investment for existing clients and returning client programmes. I took a look at some of the newer and older products available.  Get in touch to discuss your needs – […]

Conversation as a marketing tactic

At the weekend I was teaching a class on The Art of Conversation and it was such an enlightening experience. Firstly, the topic intrigued me because I wondered who wanted to learn – and I soon found out that the group was a complete mix of people.  Some wanted improved networking for work and some […]

Podcast marketing

What are the key essentials for promoting and marketing a podcast to grow listeners so you can improve monetisation?  This article runs through some of the fundamentals and also asks some important questions so you can find out if a podcast is the right marketing tactic for your brand. Brand suitability for podcast marketing Here […]

Customer Reviews – a reality check

The New Zealand Commerce Commission is investigating online retailers who they claim have manipulated customer reviews and testimonials in “…conduct that was liable to mislead consumers by creating artificially positive impressions…” NZ Commerce Commission website What actions constitute “misleading consumers”? Related posts: The Best E-Commerce Platforms 4 simple (yet effective) ways to drive traffic to […]

Make your B2B proposal stand out

One of the joys of being a freelance consultant is that sometimes I get to act on behalf of my client and hire specialists to work on their B2B marketing campaigns. I recently advertised a job and was stunned by one of the proposal submissions. As a new business specialist I know how hard it […]

Podcast RSS automatic update

The RSS feed helps people subscribing using a podcast app (like Apple Podcasts, Google Podcasts, Spotify, Pocket Casts etc) to receive your episodes. Each time you upload a new episode, the RSS feed updates the app. Then the listener downloads a local copy of your episode to listen to. So you don’t need to do […]