Content marketing is progressing fast into audio and podcasting is a fast-growing component of modern marketing for business to business.
Rebecca has been podcasting since 2013 and launched a network of podcasts in 2018 to aggregate similar shows who share an audience.
Should My Brand Podcast?
Five statements for you to confirm before making this important decision:
- We have a strong track record in content marketing (blogging, social, groups)
- Our audience engages with our content
- The Brand has a strong communications strategy and clear tactical messaging plan
- We have a marketing database, CRM and opted-in email list
- There are at least 2 people who can do public speaking, presentations and seminars with confidence
If you can answer yes to at least 3 of the 5 Questions about Podcasting, then let’s start a discussion.
Let’s talk about podcasting
Rebecca offers these services:
- Set up your podcast marketing (strategy, content, delivery, technology, formats, frequency)
- Coach you through the first 3 months of delivery
- Ad-Hoc advice and mentoring
- Advertising on podcasts
- Finding / pitching advertisers for your podcast