#1 B2B marketing skill for 2025
Building your audience is THE key marketing skill which will help your marketing strategy in 2025.
The “gurus” say one thing..
Let me explain.
Not all online marketing ‘teachers’ are wrong. But their methods paid dividends to them because they were early adopters.
– Most people teaching blogging started blogging between 2004 and 2008.
– Most people teaching content marketing started between 2008 and 2012.
– Most people teaching podcasting started between 2010 and 2014.
My first blog was 2006; first content marketing website was 2009 and my podcast was 2013.
These methods worked then because they were early adopters and because we marketers (and Google/Meta) had not yet started to algorithmically enshittify the platforms we used for natural search advertising and social discovery.
Photo by Nicholas Green on Unsplash
What works now?
Audience building – and direct email marketing and direct response copywriting.
And yes, I can do that. And you should know how to do it too.
H/t to Brian Clark for the bullet lists.