Unsubscribing and deleting databases
Have you checked you whether your CRM allows users to completely remove themselves from your records?
I find this a frustrating issue as a marketer.
I want to know that you once had a relationship with us; but I respect your choices (and privacy legislation).
A Pleasant Surprise
When I received a notification that “You haven’t logged i for a while, would you re-verify your email address?”.
I hastened to click through and was delighted to find the option to completely delete my profile from their site.
Does your CRM allow customers to delete their profile?
CRM advantages for Marketers
Despite the irritation this causes me (I have a genuine desire at all times to know the “universe” of possible customers for my business) the outcome has its advantages.
- I am now focused on real prospects in my CRM database
- I’m not paying for server space for disinterested customers
- And the tidying up feels good
- Plus I can do some profiling for prospects who resemble those who delete themselves
So check for yourself, can customers self-serve and remove their profiles from your site? Have you planned regular database cleaning to keep your CRM up to date?