My time as “The Intern”

My name is Johan Ericson and I’m a marketing student from Sweden. I’ve just completed a three-month internship at Creative Agency Secrets and feel that in a short space of time I’ve learned a lot. Aside from having the benefit of getting to know the people and work environment at CAS, I got to experience how a marketing agency works in the real world. With a broad range of daily activities and interesting one off tasks, I quickly found myself dealing with actual work for actual clients. Some of the skills I have developed during my time at Creative Agency Secrets:

• Blogging: One of the first things I did as a intern was to start a blog, “The Intern“. Through this assignment I learned how to use WordPress as well as learning to write and when to publish my content.

•  Social Media: Having managed multiple Social Media accounts for clients across a range of mediums in Social Media (Facebook, Twitter, LinkedIn).  I’ve learnt some of the theory behind Social Media (what to post, when to post etc) as well as some of the technological tricks you can use to drive traffic back to your website. Learning both the theoretical and technological aspects of Social Media have helped develop my skillset and increased my competence in this area.

• Google Analytics: During my time, I’ve learnt how website success can be measured. I’ve learnt about the importance of reducing bounce rate, and how the information gained from analytics helps make websites better for both the user and the administrator.

• Client Meetings: After spending time with clients and planning and preparing for meetings, not only has my level of comfort increased in these situations but I also have gained a greater understanding of the needs and pressures potential clients have which allows us to help them better.

• Marketing Tools: During my time with Creative Agency Secrets, I’ve learnt to use many different marketing tools. This has allowed me to better help clients and broaden the range of skills and services I can now offer.

During the brief time I spent at Creative Agency Secrets I feel I’ve learnt a lot and gained a well-rounded experience. I’ve developed my skillset and have a better understanding to real life marketing which will help me to take the next step forward in my career.