But driving traffic to your online store doesn’t have to seem impossible.
In this post, we’ll share with you some of the best ways to generate more traffic (and high-quality leads) to your eCommerce shop.
So, let’s get started.
Evaluate Your Current Traffic
The only way you can successfully drive more traffic to your eCommerce shop is first to determine just how much traffic you’re currently getting.
One of the best ways to do this is to sign up for a free Google Analytics account and connect it to your online store so all sorts of helpful data, including site traffic, can be tracked and monitored.
If you go to Audience > Overview, you can get a great idea about how much traffic your site sees on a regular basis.
Also, check out metrics such as:
Sessions per User
Average Session Duration
And this is only the beginning.
If you really want to gain a deeper understanding of your customers’ purchasing journey, learn how monitoring cross-channel reports in Google Analytics can reveal how people behave as they switch between eCommerce channels.
You can also check out tools such as SimilarWeb and Alexa to learn about not only how much traffic your eCommerce shop sees, but how popular your site is, where site visitors are coming from, and what search engines people use to find you.
Alexa Traffic Ranks
How to Drive More Traffic to Your eCommerce Shop
Now that you have a good idea where your site stands in relation to others, and how much traffic you’re currently getting on a daily, weekly, or even monthly basis, it’s time to look at ways to ramp up your efforts to get more.
1. Invest in Google Ads
One of the fastest ways to drive more traffic to your website is to pay for it. And it just so happens that Google Ads (previously known as Google AdWords) is an easy way to do just that.
Create ad campaigns that display in Google search results whenever someone searches for a term related to your ad.
When someone sees your ad and realizes you offer what they’re looking for, they’ll click on your site and check you out.
Not only will you get paid for every click your ads receive (yay for site monetization), you’ll reap the benefit of the added traffic.
And, since the person clicking your ad saw something they liked, the chances of them making a purchase once on your site are much higher than someone who just happened to come across your website.
2. Ramp Up SEO Efforts
Understanding the role SEO plays in driving traffic to your site is crucial to your success.
If you don’t focus on SEO, you run the risk of two things happening:
Showing up in the wrong results. You might rank well in Google search results, but if it’s in results that have nothing to do with your online store, no one will click to visit. And even if they do, they’ll abandon your site immediately when they realize you don’t have what they need.
Not ranking well. You might show up in relevant search results, but if you haven’t done your keyword research, chances are high you’ll end on page 2, or 3, or worse. Since 95% of all web traffic goes to those on Google’s first page, you’ll have no one clicking on your site to visit.
If you notice that your eCommerce conversion rates are low, check out these SEO best practices that will help you show up in the right search results so better leads land on your site and buy:
Include keywords in your online shop and blog content
Externally link out to authoritative sites
Create a Google sitemap so your online store indexes properly
Add keyword rich product descriptions to all images
Include detailed meta descriptions
Internally link to your own website, so Google indexes everything you have
And lastly, optimize your eCommerce shop for speed and performance.
By 2020 video ads are expected to account for nearly 80% of all internet traffic
Facebook is the number one social media channel for video content, including ads
4x as many customers state they’d rather watch a video about a product than read about it
If your target audience is found on other channels such as Twitter, Instagram, or YouTube, you can expect the numbers to be similar, even if on a smaller scale.
Using social media and video content helps build brand awareness and drive traffic to your online store in ways many other marketing efforts can’t.
Whether you’re a startup looking to build brand recognition, or an established online retailer looking to grow your business, you’re always going to face challenges when it comes to driving traffic to your eCommerce site.
Luckily, there are many ways you can help increase traffic, conversions, and sales on your site.
All it takes is using some of the above-mentioned tips and tricks. Trust us, with enough focus you’ll see your numbers continue to rise, along with the quality of your leads.
https://creativeagencysecrets.com/wp-content/uploads/2018/09/5.jpg341512Sudip Mutthttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgSudip Mutt2018-10-03 19:15:192018-10-03 19:15:194 simple (yet effective) ways to drive traffic to your eCommerce site
Today I received a GDPR email message from a LinkedIn connection – we are 1st degree connected. But because he’s in Europe, all his written electronic mass communications are now governed by GDPR – the European Union legislation General Data Protection Regulation.
The full email is reproduced below. Here is my analysis of why it’s such a nicely composed text. If you are in B2B marketing, I recommend taking a close look and deciding if this sort of annual review of your mailing list is appropriate.
Because we pay (mostly) for our email mass communications in a monthly fee calculated on the size of our mailing list, it’s worthwhile doing a “cull” to remove people who are either not reading your messages (since Gmail introduced the tabbed viewing this has increased for my list) or those who are no longer relevant to you or vice versa. It keeps your messaging tight and focused.
6 direct mail copywriting tips
The opener explains why – in large font. The subject line is “Why did we connect in the first place?” so I was intrigued to open it.
The addressee (me) is personalised.
The four points summarise Paul’s brand offering and gives me more reason to check out his current work.
Then he justifies continuing to mail me post-GDPR (not sure I buy this – but points for trying)
He gives permission to unsubscribe and suggests reasons why I should do this.
Lastly, in the footer he reminds me to update my LinkedIn contact preferences – a very nice touch
So here’s his article in which he explains what IDK means and here’s the list management options for future communications showing my selections.
I think this is clear and totally appropriate. Get in touch if you’d like me to review your mailing list strategies.
Email list marketing permission options
The Full Email Text
Rebecca, You are receiving this email because we are 1st. grade connected on LinkedIn.
“I did not have time to write a short note” sic. Mark Twain The words appeared in a letter [JRMT] 1871 June 15, Letter from Mark Twain to James Redpath, Elmira, New York
Was it because my profile caught you attention, or was it something in my Company page which appealed to you?
All good reasons and fine with me…, as these are my reasons too.
By connecting 1st grade you signed-in = pre GDPR opt-in – when accepting the connection request.
Your connection is as valuable to me as exchanging a business card containing all contact data during a life network event. A licence to contact… by phone, fax (I still remember), mobile phone (now WhatsApp), mail … This in order to set-up a business deal, meeting (now virtual) and social event… stay in contact.
And which is more, exchange or reach out for knowledge, an introduction, bring articles, whitepapers, books – all now with e- extension – which added to our success to each other’s attention and use. Shortcutting the learning curve, avoiding pitfalls, grow faster.
It is cumbersome to maintain contact with your network (it contains the verb …work) so here is how I do it: I am a giver – the golden rule in networking: give and not expect to be given – by sharing courtesy content, summits, introductions…. Proper GDPR set-up in place to safeguard and cherish our contact.
When your interest, position, business evolves, it is okay to: * Unsubscribe * or hit the * No longer interested *, * Unspecified * , * Other * (a reason appreciated) tab. No hard feelings!
But don’t throw * Did not sign up * back at me because you did – pre- GDPR – check your linked-in connection list.
It gets worse with * Inappropriate content *: how am I supposed to know things changed when you are not telling me, your once 1st linked-in chosen contact, what changed, what your interests are today… so Update your preference.
Getting digital marketing sponsorship right is a challenge. Activations using digital channels depend on robust messaging strategies and careful persona creation. In this presentation we have a case study from Air New Zealand and Akzo Nobel Volvo Ocean Race which you can adapt to your needs.
Rebecca was speaking on the topic of digital channels for sponsorship at the Conferenz Sponsorship Summit and NZ Marketing Summit joint event. Here are the slides and a video of my keynote.
Yes, She is a REAL WOMAN who swears not just for emphasis, but because it communicates meaning.
Rebecca and Shelly have danced around each other’s online profiles and commenting on things for at least a couple of years. And this is our first party we’re hosting together.
You might have heard… Shelly wrote a book! It’s so good that Creative Agency Secrets want to help her sell a few copies AND get you facetime with the raw, sensible life-advice which is cram-packed into this volume. We”re organising a book launch – more on that below and link to get tickets.
** When I read the book, I knew I wanted to give copies to my friends – it’s that sort of a book. **
You know how you sit around with wise girlfriends and guyfriends and talk shit and love on each other and share cool stuff you’ve learned and just generally lift each other up, because, #love? That’s what this book is – a collection of good shit I’ve learned, that brings me joy, and has helped me become, well, ME. And I hope it’ll help you become more YOU.
This event ticket INCLUDES a copy of Shelly’s book – but wait – there are 2 versions……
Oh and FYI… YOU who’s cringing at her potty mouth…. Shelly has a NON-SWEARY VERSION. So don’t be put off – she thought of you!! The book will be RELEASED on 22 September and costs $38.87 at bookstores. Your ticket price includes a FREE copy of the book (did I mention this already?).
So choose your ticket carefully because one gives you the warts-and-all sweary version of “Good Shit I’ve Learned” by Shelly Davies and the other ticket gives you the nicely-tidy-no-swear-words version of “Good Stuff I’ve Learned” by Shelly Davies.
And just bring a friend with you – or your teen child – or your auntie or business partner. They will thank you. I promise.
Who should attend?
Women. Women in business, women wanting to advance their careers, women who know that being self-aware is the pathway to freedom, success, joy. Men. Men who work with women. Men who are challenged by the #MeToo and want to understand and not look like an idiot, men who want to understand their co-workers, their life partners, their children.
What will you learn that you can use?
It’s full of powerful thinking that can help us feel and behave differently in our lives, work, and careers. At the very least, it’s fucking entertaining – as is Shelly when you meet her in the flesh. ￼
What is new in SEM for business? Rebecca Caroe discusses the Wild West of agency service providers and how to avoid getting ripped off by a marketing firm.
Louise runs the Creative Store – a recruitment and placement agency specialising in the creative industries. This is her interview with Rebecca published in August 2018. When starting our companies, Louise and Rebecca shared offices in the BizDojo and shared jokes about English sweets and beer!
Q. How do you define search engine marketing?
A. Anything you do for your business that gets it showing up in search results.So thiscan cover keyword SEO on your website, having a strong LinkedIn profile, guest articles, Slideshare presentations and advertising.
Q. Are many companies doing a terrible job of this?
A. It is my view that SEO service provision is a “wild west” there are a lot of cowboys.This is not just a supply side problem, it’s also caused by clients who do not brief well, are not experienced buyers and have unrealistic expectations of what is possible.We know that business owners come to our events because they want to learn.Many tell anecdotes about past experiences which didn’t go well.To challenge and counteract the wild west, I am part of a Facebook group called The Ethical Digital Marketing Community (EDMC) – you’re very welcome to join us, share and learn together.I certainly don’t claim to have all the answers.
Q. How do you identify your clients?
A.Our clients are businesses who sell to other businesses.Many are new to marketing and do not have in-house staff with expertise.
Q. You can spot pretty quickly where they are going wrong
Normally, they aren’t going wrong – they are getting started.For many, the part of their marketing which they notice is not performing is their website.It’s not showing up in search, they aren’t getting inbound enquiries and competitors are more prominent.We recommend they do a self-test using WooRank Checker or Hubspot Website Grader Tool and see what their website score out of 100 is.That identifies many of the areas where they’re underperforming.
Q. If clients wish to engage you, is this on a retainer or do you do a sweep of their work for a charge?
A. We do both.Unusually for an agency we are very happy to train and up-skill the client’s team and also work with existing agencies who they already have on retainer.Our strategic leadership allows both to deliver better outcomes for the client – and that is always the end goal.By having a clear strategy and goals we are able to brief agencies better, they work to a clear objective and the client trusts us both to get the results.It’s a win-win-win scenario.
Q. You are hosting an exciting event with Blair Enns in October about this subject – how do you put a price on your work – what will we expect to see from this workshop?
A.Blair is a world expert in how to win without pitching.October is his first event on the topic of pricing creative work.His thesis is that most creative firms under-price their skills and expertise.And so he teaches “value pricing” where you learn how to price the client, not the job.Watch Blair’s summary webinar and understand where you could improve http://pitchpack.co.nz/pricing-creativity-free-webinar/
Q. Who needs your services the most?
A.Owner-managed businesses where the owners don’t know modern digital marketing and are too busy to do it themselves.
Q. Where is the future of SEM going?
A. Deeper and wider into ever more businesses.Good SEM techniques are straightforward to apply to any business.I summarise this into – State what you do, Answer questions clearly and Keep your focus on local or niche audiences.Then repeat and improve.
Q. Any helpful tips and hints to our clients on their SEM and simples fixes they could be applying?
A.Sure – Three things. 1 do a website check and see what your score out of 100 is.2 connect your Google Analytics and Search Console so you can see the queries driving your natural search traffic.3 review where your last 10 new clients came from – was it referrals or web search or directories or public speaking or something else.Then double down on what’s working and do more of it.
Q. Where to from here for Creative Agency Secrets
A. More collaborative relationships with other agencies and mutual clients.I firmly believe that collaboration is an under-used business principle and it is working amazingly well for us.Who doesn’t want to look good in front of the client?
https://creativeagencysecrets.com/wp-content/uploads/2018/08/The-Creative-Store.png5621526Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2018-08-31 09:00:262018-08-22 12:38:33What's new in Search Engine Marketing 2018
As a marketer I love being marketed to and so when I got invited by Air New Zealand to “Find out what’s your travel style?” I clicked to do the self-test quiz.
Backstory – Customer Differentiation for CRM
Facebook advert for Air NZ Quiz
Brands need to be clear about different messages to different audiences. This is basic database marketing concept is easy to achieve using segmentation based on actions. The difficult part is identifying customer attitudes and desires which have not yet become actions.
Creating a differentiation matrix for your customer base is worthwhile and if you have never done one before, ask us to help you create it.
After you have actions plus attitudes then you can create a layered differentiation plan – plugging your customer journey and content plan with clear guidelines which your team will love because it makes it very easy to track progress towards your goals.
The team will have created the segments based on research data (Qual and Quant) but their challenge is how to populate their existing customers into the data grid. Here’s where the fun quiz fits. By running a campaign with a prize draw, they are creating a series of Golden Questions and the obliging customer fills in the quiz and creates a score which populates their preferences in the database. What follows is the clever part – using the insights gained, AirNZ will be cross-populating the insights into their current database of customers who did not fill in the quiz – by inference from other customers who look alike.
What I’m looking forward to is the communications that should follow – will I (A Lounger) get more customised messaging?
The Travel Style quiz told in screenshots
First up the quiz questions – you can guess the alignment between the four travel styles (lower down) and the questions if you choose to base your own quiz on this format.
Then the detail of the travel styles.
And lastly the up-sell in every travel style description – mine was for the Skycouch including a video and a transcript (very important for people using social without sound enabled).
Quiz step 1
Quiz question 2
Quiz question 3
Quiz question 4
Quiz question 5
Quiz outcome – Travel Lounger segment
Quiz result Savvy selector
Quiz result segment opportunist
Quiz result segment Goody gatherer
Skycouch advert from my segment profile
Skycouch video and 360 tour – with transcript
https://creativeagencysecrets.com/wp-content/uploads/2018/08/Air-NZ-Holiday-importance.png17021125Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2018-08-29 12:08:002018-08-29 13:24:37AirNZ gamifys its customer segments
Before I go into what I learned from Creative Agency Secrets and the benefits of the experience, I wanted to start by explaining what an incredible opportunity this really was. Very few people are given the chance that I was. An international work experience is absolutely invaluable. The fact that I was able to, halfway through my undergraduate degree, fly to another side of the world for two months simply to experience another culture and essentially take a potential career path on a “test-drive” is absolutely insane and I am deeply grateful to all the amazing people who helped me make the most of it.
So Let’s Talk About CAS
That being said, Creative Agency Secrets has been a strongly defining part of my time here and has introduced me to a variety of new skills in the digital marketing realm. It’s worth noting that, with the ever-rising presence of social media, mobile integration, and online interactions, digital marketing becomes increasingly more important to understand by the day. While it is true that print media and other forms of “traditional marketing” are not dead, as a member of the younger generation, I do know that what we see doesn’t come from newspapers or magazines, but from websites, Instagram, and YouTube. This is where the future of marketing lies and this is exactly what I was trained in during my time here.
The benefit of working for a small company like Creative Agency Secrets is that, as an intern, you aren’t simply filing papers or running errands; you’re applying your knowledge from the classroom to a real-world context with actual clients. During my time here, I did everything from plan, design and build landing pages in six different languages, to run social media campaigns for events. Just to highlight a few, these are some new skills I learned during my time here:
How to optimize blog posts with internal links to decrease a website’s bounce rate
How to use WordPress to code websites, landing pages, and press pages that enhance the user experience and achieve the site’s goals
How to create graphics, logos, and sites that align with a company’s brand and make the mission/message of the company clear in every aspect of the experience
How to plan a business promotion event with everything from creating the concept, planning the marketing strategy and adapting to hurdles
How to use a variety of programs send out newsletters, emails, and promotions
And much, much more.
However, I believe the most important thing I learned from my experience here was not the technical or business skills: it was the ability to face and overcome a challenge that arose in the process. This sounds straightforward, but it’s an underestimated and vital skill to have. I believe that regardless of the company or job, every project will have some challenge or problem; this is inevitable. What defines a strong worker from a weak one is the ability to effectively deal with these setbacks and turn them into successes. This isn’t really something that can be taught in textbooks or lectures, but rather, needs to be experienced. During my two months here, every single issue I encountered taught me a little more about how to deal with hurdles and that is more valuable than anything I have encountered here. While marketing platforms and relevancy of strategies might change over time, this is a skill that will stay constant through the years. For that, I cannot thank Creative Agency Secrets enough.
Shout-outs And Thanks
I would also like to give a small shout-out to the CAS team for being such a cool group. Thank you to Conrado for being the best supervisor I could ever ask for and teaching me so much over the past two months. I don’t think I have met a more dedicated and patient teacher in my life, and without you, I probably wouldn’t have learned half of what I did. Tabhitha, your incredible knowledge on social media and website design never fails to amaze so thank you for showing me how logical and interesting digital marketing can really be. And of course, shout out to Rebecca for helping me with my email writing skills and explaining whether I should say “bollocks” or “bugger”. CAS team, I will miss our morning coffee sessions, midday snack runs, and all of our amazing conversations. Thank you all for helping make my internship abroad such a valuable one. I can’t wait to take what I have learned to future endeavors and wish the company the best of luck as I move on.
Stay cool, fam.
Your favorite (favourite) intern,
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Creative Agency Secrets Teamhttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgCreative Agency Secrets Team2018-08-16 16:42:362018-08-16 16:42:36An Intern's Experience At CAS
I am a fan of email auto responders that send a pre-determined email reply out from your address. They can be very helpful for new business development as an information tool for prospective customers.
As ever, there are good and bad examples of automatic emails. Here are four examples we have received recently that can show you the best and worst examples. Most are from marketing and sales agencies / organisations and so the bad examples make me cry with shame….. there’s so much to improve.
Let’s get to work.
Example 1 – Failure Message
We got this after trying to email J Walter Thompson in Houston, TX. Their website didn’t list the office contacts so we used a directory called MacRae’s Blue Book. This is what came back from our email:
Directory Listings fail message
A request for contact that failed.
Check and update all the free listings services that have your company and office.
Create a unique email address so you can track effectiveness e.g. firstname.lastname@example.org would have worked here.
Contact yourself through them as a mystery shopping exercise at least once a year, preferably 6 monthly
Where do email enquiries go? Which phone number do they list and who answers it?
Email effectiveness 4/10
Example 2 -Zero Information
Membership organisation NYAMA (New York American Marketing Association) whose membership-based services are surely the profit engine for the organisation. But hey, send them a membership enquiry on their auto form and one week later [hardly an automatic response] this comes in:
Thank you for submitting this form
“Thank you for submitting this form.” Great – send me what I already know I sent you
What happens next? No mention of next steps towards becoming a member
Timeliness – this reply came back 5 days after we completed the online form
Email effectiveness 2/10
Example 3 – Inbound Emails
When you send an enquiry in to a company’s ‘general’ email whether by form on the website or direct, what happens to that email?
Everyone knows that spammers and malcontents will be using it too – so what reassurance can you give people that their message has got through?
Great information auto-response
This one came from a retail marketing agency fronted by a TV celebrity.
They have good information about what to expect from the agency, the celebrity and where to get more information free / cheap and also training
But the email came from one general email address – they need to split the contact so people interested in the celebrity and people interested in the agency are directed to different places.
We wrote back to confirm our interest in the agency and received the same auto-response again. Irritating.
Example 4 – the perfect first reply
And finally, a look at a nice, short friendly reponse from a media agency.
Perfect auto response email
The message gives a real person’s name as a point of contact
Sets clear expectations about what the agency will do next
Sounds genuinely friendly
Copy this one.
Autoresponders are a good tool to kick off your online marketing.
Simple. How many emails do you write daily? How many blog posts? You only have to write an autoresponder once. It will then go to as many new recipients as activate the trigger. Forever. It will always go out in the same time format that you set up at the start. It’s easy. You don’t have to think about it. And all the while it keeps up a relationship with your readers. Voilà.