Warm email introduction – copy this campaign

/0 Comments/in , , , , /by

Ever got an introduction to a new business prospect and wondered why they didn’t reply to your email enquiry?

Let us show you how to guarantee they read your message

Burning_Email_Symbol

Scenario:  Rebecca (that’s me) introduces you to Jonathan Lewis.  Hey, you should meet Jonathan, I’m sure you guys could work together.

What happens next is one of three possibilities

  1. Rebecca emails Jonathan and cc you into the message – this is the best possible next step because Rebecca is known and trusted by Jonathan so he’ll open the message and see the introduction.  PLUS you are cc so he gets your email and you see his and can reply direct keeping Rebecca cc if appropriate.
  2. Rebecca says she’ll email Jonathan and ask him to get in touch – this is the worst possible next step because you have no control over whether she does it, what she says, you don’t get Jonathan’s email address and you don’t see the message.  AVOID
  3. Rebecca gives you Jonathan’s email so you can get in touch – this is the median situation.  Your message will arrive in his in-box but he doesn’t know you, your email address won’t be white-listed and you risk being ignored

How to overcome scenario 3 above.

Your email subject line is critical

Writing this email is important – it’s your one big chance for Jonathan to notice you and make direct contact.

Ready for the perfect subject line?

Subject: Rebecca Caroe

Yes – that’s it.  Make the introducer’s name the subject of the message – this will grab their attention and they will surely notice your message.  Why is he writing to me about Rebecca?  Hey, I know Rebecca maybe that’s news about her?

Dear [First Name]

Rebecca Caroe and I met this week and we were talking about [name the project / expertise] and she has recommended you and I connect.  Her reason is that we are [state your business] and we need [state their business].

Can we fix a time to speak.  I am available on [name 2 dates and times here – at least 3 days ahead of today].

Very much looking forward to learning more about [name their business].

[your name]

Why this email works

It sets the context quickly – it does all the ‘thinking’ for the recipient.

You should be trusted with one phone chat or meeting because of the mutual connection (Rebecca) and you’ve given them an easy route for the reply message by suggesting the dates.

Go on, try it and tell me whether it worked for you!

No related posts.

New business development copywriting: Stalled prospects

/0 Comments/in , , , , , , /by

September is the time business gets down to work after the summer break.  Blair Enns at the Win Without Pitching team say this is the perfect time to clean out your list of prospects and new business opportunities.

Find out which ones are going to buy and which aren’t worth your time chasing further.  Blair writes

Below is a simple email template that you can use to raise deals from the dead. It works throughout the year but this week, more than any other period in the calendar, is when it works best.

THE EMAIL

It was taught to me as The Takeaway but I refer to it by the subject line that I prefer: Closing The Loop. Draft it, modify it if you dare, but send it to all those prospects you were talking to over the summer about real projects only for them to disappear on you. That’s the intended purpose of this email – to raise deals from the dead and solicit a response from someone who has been avoiding you over the summer.

Your natural inclination is probably to do the opposite of what I’m about to suggest. Resist. Do not send an overly polite email. Do not make excuses for your prospect’s behaviour over the last few weeks. Do not email in pursuit of a yes or even an answer. No, your mission is to strip away all emotions and matter-of-factly just let your prospect go. Below is how to do this and then what to expect afterwards.

Ready?

Read the detailed email Blair recommends

Related articles

No related posts.