How to introduce your business by email

Copy this email introduction for your business; make a template and add in key information about your business.

In my networking group, we’re working hard to make it really EASY for members to introduce each other to new prospects and new clients.

St. Augustine writing, revising, and re-writin...

St. Augustine writing, revising, and re-writing: Sandro Botticelli’s St. Augustine in His Cell (Photo credit: Wikipedia)

I was asked by the group to help coach them in the best way to write an introduction that others could use.  So here’s an introduction to my own firm and a commentary on what information to put down for yourself.

Now read the perfect email introduction.

What does my business do?

This is an email you can send about our services
Creative Agency Secrets is an expert in marketing and promoting businesses using traditional and online methods.  We work as the outsourced marketing team for busy businesses doing marketing that starts conversations and leads to sales.
 
I have seen their work for [name a client] and used them for my own business to write the copy on our website About Us page.  And I’ve also recommended them several times and had great feedback especially about their careful attention to detail.
 
I will leave you two to connect – I’ve spoken to you both about each other and shared your emails and phone numbers below.

The elements in an email introduction

Start: with your one-liner…. who are you and what do you do
Build: with an example of their work for someone you both know, preferably.  If you can’t say you have worked personally with them, a mutual acquaintance is a positive reinforcer.
Memorability: Add an anecdote that describes your experience – if you can make it funny, cute or WOW that’s best but not strictly necessary.

End: Include all the information they need to continue a dialogue without you….

We plan on creating a shared document for everyone so they can cut/paste the text into emails for business referrals for new business development.

The best introductions are when you’ve spoken personally to both parties.  NOTE not emailed, spoken….

Social Media Marketing For Funeral Homes

Facebook FuneralSocial Media is the “in” thing. We often say to our clients – where are your customers? If they aren’t using Twitter or Facebook then why bother using it for business purposes?

No one really likes discussing death and the topics that surround it – so why would they want to even consider it on social media?

That begs the question: how should a Funeral Home use social media, if at all?

Well this depends on a variety of factors – who your market is, what will be successful on social media and on what social media channel you operate in.

Many funeral homes are already exploiting channels such as Facebook to share obituaries and funeral dates. This is of course a useful feature, which should be utilised with social media, but it should not be your only type of content. People will only check your content and follow/like your page if you post content which is interesting and different from your competitors.

Think about where your funeral home is situated

Are you operating in a small town where everybody knows everybody? Then your messages should be more personable and meaningful than a simple announcement. Whether it be a remembrance post (after 1 year) or a death of a previous local, thinking of social media as more than a simple noticeboard is the easiest way to get in the right frame of mind.

Larger funeral homes (which often deal with people they’ve never met before) may find it appropriate to share famous deaths from around the world and share alternative ways to celebrate a life. This will act as a break from the otherwise seemingly continual stream of obituaries.

What sorts of things work on social media

What works on social media? It’s not like you can post pictures of dead people…

Social media can offer potential customers an opportunity to “view” your facilities. Taking photos of all available areas can show off your home and help guide people to your home. The funeral industry is relatively insensitive to price. This means that once they physically view your premises, they usually commit to doing the funeral service there. Therefore, you all that is needed is to get people to visit your home and if seeing photos of it online helps, then it is definitely worth doing.

Social media can help give ideas for other potential customers. Taking photos of other services and posting other ideas of how to celebrate a loved one’s life is another way of adding varying content to your page.

Which channel are you on?

facebook-funeral

The Social Media channel you use will determine whether what you post will be successful or not. Twitter encourages short text messages with a link whereas Facebook thrives on videos & photos. Pinterest focuses purely on photos, a useful tool if you want to share photos of your home/grounds or beautiful services (which can be shared with attendees).

Ensuring you use the appropriate content for each channel will prevent your social media efforts being frowned upon.