How frequently should you message your customers during the Covid-19 lockdown?
Google my Business has a new tab with Covid19 status for your business – useful to update folks if you are open or not.
And the new Facebook layout seems to have relaxed flood control for messenger.
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https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-04-01 09:00:422020-03-30 18:15:20Messaging frequency in Covid19
The new “Off-Facebook Activity” tracker launched this week spits out a list of the apps and sites that share your activity with Camp Zuckerberg. The platform can see when you visit a website or open an app, or add an item to your shopping cart, just to name a few examples.
I just did a check on Facebook of all the brands who have set a tracking pixel for my website visits.
Wow. I mean, really – that’s a lot.
These are the most recent brands tracking me with a FB pixel
Dark social is a term used to explain web traffic whose source attribution is unclear – the true origin you can’t find or don’t know. Typically this traffic shows up as “Direct” in analytics because it comes from a copy/paste URL which you do not know where the user acquired it, nor do you know what was said about the link – the visitor just appears on the site.
Dark Social icons Image Credit: Kendesk Digital
There are two distinct parts – the analytics direct traffic – and also the more commonly used direct messaging for social sharing. This can be tracked by brands if the messaging app is part of the social site e.g. Facebook and Facebook Messenger. The source can be tracked even if you do not know the message or its context (because it was a private message).
Sharing apps are often encouraged by site owners – this site still has a share button and I’m sure yours does too.
If your reader chooses SMS, email or WhatsApp share then you have no way of tracking it.
Frustratingly, I have also fallen foul of this – when with a prospective client, I show them a web page on my phone, hit the share button and invite them to put their own email or phone number and to send themselves. I thought I would be able to later save their phone or email to my contacts. Wrong. It’s gone.
Jay Baer checked his own site and found his B2B website got a lot of dark social shares.
We also looked at the lead figures for a recent webinar. Five percent were attributed to direct by Google Analytics, even though the sign-up page was not accessible anywhere on the website. That means it’s not possible that these people landed on the page directly, and our analysis wasn’t entirely accurate.
Improve your ability to view dark social shares
ShareThis is a much-used social sharing plugin and they have adjusted their code so that they can track dark social shares. The tool is free to install and offers all the popular sites as pre-created.
You can also create custom share buttons which can be designed into your site colourways, have unique, trackable attributes which you define. This allows a “share count” to be generated and logged for your site.
Creating your own custom short URLs (bit.ly or similar) and using UTM markers can help you to track these shares, so that your “direct” traffic is further reduced, tracked and defined.
https://creativeagencysecrets.com/wp-content/uploads/2019/09/Image-dark-social-by-Kendesk-Digital.png5021106Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-09-30 12:50:192019-09-30 12:50:19Tracking Dark Social for B2B sharing
In 2014, Matt Cutts, former head of the Web Spam team at Google, wrote the following:
“Okay, I’m calling it: if you’re using
guest blogging as a way to gain links in 2014, you should probably stop.”
Ever since the state of guest blogging has been debated heatedly. Indeed, guest blogs with low-quality content have truly been dead for decades.
On the other hand, high-quality blogging is an effective strategy to create backlinks, and drive traffic to your website. Even Cutts eventually published a correction, and said: “There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.)”
So, the question is, how can we create
quality guest blogs every time?
Here, we have outlined three easy and effective
strategies to create guest posts that are sure to attract links, and bring in
The Robin Hood Technique
The Robin Hood technique, as suggested by SEO Gold Coast, is a quick and effective way to write guest posts with good quality content. This technique involves recreating great content from popular blogs and offering them to platforms with a low ranking, and less credibility and traffic.
Keep in mind, however, that this does not
mean plagiarizing the content – instead, you must only take inspiration from
the blog to recreate ideas for your own post.
The following steps can be undertaken for this technique:
Ahref’s Content Explorer Tool contains one billion pages and can be used to find blogs you can write a guest post for
Enter a keyword corresponding to your chosen topic to find similar articles
Check the “one article per domain” box to find unique blogs related to your keyword
Sort the results according to Language, Shares, Domain Rating, Organic Traffic, and Number of Words to truly find a customized blog post idea
Note the importance of Domain Rating (DR)
that showcases the popularity level of a backlink, based on a scale of 1-100.
While it is tempting to only work with high
DR blogs, low DR blogs are also worth investing your time and energy in, as
they usually have a niche following and are bound to grow.
What’s more, low DR blogs usually receive fewer pitches and have less strict editorial standards – thereby making it easier to get featured or published.
Finally, you can move on to step 4:
4. Read the content of your chosen blog piece, and recreate it by adding a unique spin to it – conclude by pitching it to low or high DR blogs through email outreach
Another effective way of guest posting is by splintering or breaking existing blogs into shorter, but authoritative posts.
The point of splintering content is to dive
deep into a topic that you have already researched before, as it is easier to
recreate, revise, or rewrite.
After writing detailed individual posts, you can then pitch the pieces to online magazines and platforms that would publish it as guest posts, whilst still re-directing the reader to your original blog post – thereby creating quality backlinks.
The Perspective Technique
A small change in perspective can lead to a
completely new, and unique piece of writing.
The trick here is to use a previously written blog post and turn it into multiple guest posts by simply tweaking your overall perspective.
For instance, if your previous blog post was on the “The Future of Link Building” – you can now write on a variety of topics by changing your viewpoint, such as:
Future of link building for
Future of link building for
Future of link building for
startups, and so on
Effective Guest Posting
The techniques outlined here are a good way
to get you started. Keep in mind, however, that once you start pitching your
guest posts, you may be faced with some problems.
For instance, editors and bloggers may
routinely reject your pitch, negotiations may take months, or the link to your
article may be taken down suddenly and without prior notice.
To address this concern here is what you can do:
Focus on creating good quality
content for your blogs
Pitch to multiple blogs at the
Include links to your other
guest posts to generate more traffic
Keep exploring and writing for
new platforms and sites
In short, by following the techniques outlined above, you can defy Matt Cutt’s claim that guest posts are dead. Indeed, guest posts are thriving and can be used to generate traffic and brand awareness for your business in the long run.
Today we announce the Economy Watch podcast by Interest.co.nz has launched. It’s a daily summary of the key overnight news that affects the New Zealand economy.
Short podcasts for news
In scoping the content and audience for this podcast, we decided that a short format podcast was a good choice. Listeners are on their way into work and can catch a 6-10 minute update quickly during their commute to work.
Authored by David Chaston, Editor and voiced by me (Rebecca Caroe), we are really pleased with the early listener feedback.
Please go and listen and tell me what you think. Appreciate it!
Tongue twister podcasting
Now here are the things I’ve found hard to say coherently in the episodes so far. See if you can spot them in the audio
German government bonds sold at a record low yield overnight. They sold 10-year Bunds [bund / bond]
India imposed higher retaliatory tariffs [why was retaliatory so hard?]
China’s Central government coffers [coffers was the issue here]
at the Japanese-hosted G20 summit [not sure why I can’t say summit]
Refresh your pinned post 2x per month. And re-share it to other channels.
Share your top 5 articles from the blog one every 2 weeks…. Yes repetition is worth it. And in 6 months change to new articles.
Get more comments by asking questions. “Are you watching the Cricket World Cup? What’s the best activation you’ve seen?”; Formula 1 Fails at Monaco – did you spot the bad branding in the Casino Tunnel?; What do you do to promote athletes in their off season?
Today I came across two new features in LinkedIn which will definitely help marketers and pro-active networkers. And one negative feature.
Throttle Control is ON
LinkedIn is clearly pushing for greater revenues – many of my favourite work-rounds for search and connecting are now getting blocked. Have you noticed this?
I got blocked from searching for 2nd / 3rd degree connections on 10th May. That was because I had apparently already used up my allocation for the month! It renews next month. So pretty irritating….. Having said that, there are some neat work arounds and some new apps which I’m trialing in beta which may help with some aspects of this.
In the meantime, pay up or go away. The choice is yours.
Saved Search Alerts
I was doing some searches and spotted what I think may be a beta release feature in the right sidebar…. I was searching in “People” for a search string. And so I made a search alert to save that search. In fact I made a couple.
The saved search name i18n_rail was default applied by LinkedIn. Probably code for something….. suggestions?
It appears to be similar to Google Alerts but with less functionality. The options are only for weekly alerts and to be received by email which suggests this isn’t yet a fully featured roll-out. But a nice touch, especially if we are all going to have to pay to use LinkedIn Search in future.
Company page article title edits
While uploading an article to our company page I noticed another new feature – you can edit the title so that the URL link title is not the default option.
You have to be in the admin view to use this feature. And isn’t it nice that 140 characters is offered as the link text? Importantly this is only link text, not the URL or destination title. I think this will be great for improved keyword searching and SEO – plus those of us who like to write long headlines will have a field day!
Now go and try these – tell me if you can find them in your profile.
https://creativeagencysecrets.com/wp-content/uploads/2019/05/LinkedIn-edit-article-title.png11001446Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-05-23 09:00:472019-05-22 15:20:222 new LinkedIn Tools - Saved search and Article title edits
Sometimes I just discover things by trying something new. Did you know that you can find people on LinkedIn using their partial email address?
I had met a lady whose surname I didn’t know – but I had her email on the meeting calendar invite – firstname.lastname@example.org [that’s not a real address]. And so I started typing it into the LinkedIn search bar and before I wrote the dot extension, pressed enter and her name and details came up. Handy.
When LinkedIn is not linked
I was researching Chris Reed whose speaking agency represents business women speakers. And couldn’t find him on my LI contacts – and so found the company instead, thinking that maybe I’d mis-spelled his name.
There he is, listed on the company site – but the links don’t work. Thinking this was a dastardly strategy he was employing to connect to people and then dis-connect, when he hits limits to connections. And so I wrote to ask him.
There’s currently a bug that’s impacting LinkedIn. People have been talking about it. Some people can’t find their connections and can’t even tag their connections on LinkedIn. Support team at LI are now working on it. It’s a pain now. Hopefully this gets resolved soon.
Chris J “Mohawk” Reed
You can have 30,000 connections on LinkedIn – so no chance I’m hitting the throttle back stage of connecting yet. And the ‘mystery’ is solved, although not resolved.
Sales Navigator plus plus
And if you aren’t yet using Sales Navigator for your new business development social selling on LinkedIn – do some research as it can be very useful.
But do also look at complementary services such as
ByPath.com uses Kompass data to overlay org charts to LinkedIn sales prospecting [Note: there is a NZ / AU local reseller I know]
MeetLeonard.com automation of repetitive tasks in LinkedIn like auto-sending bulk messages through in-mail.
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https://creativeagencysecrets.com/wp-content/uploads/2019/04/LinkedIn-not-linked.png792656Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-04-10 15:19:042019-04-11 10:54:20LinkedIn changes you need