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It’s no secret that images help to enhance your blog content. But infographics will take this further, by combining content and images into one neat, shareable package. Not only are infographics shareable, but they can take complex information and simplify it, as well as attracting the attention of those who don’t have the patience to […]
Former client, Ctrl-Shift, is a strategy consultancy focusing on personal data and its use online. They realised that the landscape of personal data availability online has changed hugely in a very short time and despite hysterical outcries about Facebook privacy settings, it is an important area that both brands and consumers should be knowledgable about. […]
A website’s success is often dependent on its design flow, cohesiveness and content. This is the reason as to why a lot of User Experience experts (UX) are also adept in graphic design. One of the best ways to create a good user experience is by having a clear grasp of design principles. Here’s some […]
Online fantasy sports are experiencing huge growth and are even rivaling online betting platforms. For those who don’t know, online fantasy sports platforms allow users to create fantasy sports teams and join competitions to potentially win cash prizes. For example, users can create their own NBA basketball lineup packed full of stars such as LeBron […]
Designing a landing page is no easy task. There are many moving parts to consider, including copywriting, design, social media, and CTA placement. And with so many decisions to make (both big and small), it’s no wonder that mistakes can easily occur. In many cases, business owners fail to take the proper precautions to ensure […]
I was reading my Facebook feed and a US based content marketer of my acquaintance posted this request. “OK, we write blog posts every month for a beach client. We’ve been writing for him for several years and the team is getting a little brain dead trying to drum up fresh ideas. Would love your […]
Marketers rely heavily on high-quality content to drive traffic to sites and landing pages and forge a strong relationship with their target market. And while lots of content is visual and auditory, like videos, infographics, photographs and podcasts, writers are still essential. Content writers don’t just work on blog posts and website content; they’re also […]
Ecommerce is, by its nature, prone to being a slave to usage stats. The most important of these being conversions, or how many people your website can convince to transition from spectator to a purchaser. A little-considered but significant subset of that data is the proportion of abandoned carts. What is an Abandoned Cart? Any […]
Copyblogger published a great infographic and detailed survey on what people thought native advertising is all about. And we did our own mini version for respondents in New Zealand. Whether you fall into the “I know it” or the “I know nothing” group, we would love to get you along to contribute to the debate […]