Godin on business models
New business models for Creative Agencies continues to fascinate me. Seth Godin summarises four elements of a business model or architecture as 1. What compelling reason exists for people to give you money? (or votes or donations) 2. How do you acquire what you're selling for less than it costs to sell it? [...]
By rebecca Friday May 8, 2009
The Agency as Community Facilitator – a new biz dev mode or future reality?
I have been given sight of the Forrester report "The Connected Agency " Feb 8th 2008. And it spells gloom and death for the current traditional agency business model. Definition of a CA is An agency with a deep understanding of consumer communities, helping brands create and nurture connections, deliver targeted, on-demand messages, and network [...]
By rebecca Saturday May 3, 2008