Hacking brand colours
My logo has a beautiful gradient of colours in the design.
This gives me a huge number of subsidiary colour elements which I can add into customer communications and marketing.
I did an analysis of the key colours and the “colour palette” of associated shades. You can do this by uploading your logo or using a digital colour selector tool.
Creative Agency Secrets colour palette tool
Then I made a ton of work for myself
This was a mistake – certainly.
I wrote down each colour hash on a post-it note and had it above my desk. Every time I was writing or designing, I manually wrote out the colour hash. My copying skills are all right – but the potential for a single digit error was high – particularly when I was in a rush.
And so I decided that a change was needed. Electronic copying rather than visual copy-typing was needed.
But again, having a document I had to find and open and copy and paste was a bore. You get the idea. Time consuming eh?
My big insight
I realised that my emailing programme was the place where I used these colour hashes most frequently.
And so I edited the newsletter template to include a segment where each and every colour and its associated hash is listed.
Creative Agency Secrets logo hex colours
The time saving design outcome
Now whenever I need to get the colour shade I want, I can copy it from the template block into the area where it’s needed. Remove the hash text and bingo!
The only thing to remember is to remove the block from the final email design before sending.