A client asked us what they could do to thank their clients for their business that was more original than a christmas card. Here’s a summary of our suggestions:
Do a charity donation plus a performance. I know the CEO of StarJam
a charity empowering young people wiht disabilities through performance and singing. Pay to sponsor their class for a year (it costs $30 per child per month), invite all your clients to a drinks party (mid-winter) and get a performance from the troupe. I’ve experienced these and they are very powerful, plus it’s local and community building.
Better still, make the donation in the name of your client and get StarJam to send a thank you card direct to the client so they know it was given by you but they get the recognition.
Choose something that comes once a month so clients remember you throughout the year. The Ma Cherie cafe
makes exquisite French macaroons and pastries (I had breakfast there today) and they could send a box gift from you all. Or FarroFoodKits
(Auckland only) or SnackPack
the Honest Food Co
Overall, a good business gift should be memorable, enjoyable and if you can, unusual and over-riding all these it must align with your brand values.
Here are a few other helpful articles which may give you inspiration