I wrote this answer to What is the best way to pitch podcast hosts on being a guest. This process works for being a guest or as a host, inviting people to be your guest.
As with any sales job:
- Find out what the podcast host’s topics, influences and areas of interest are
- Judge whether what you can offer aligns with 1
- Write a short, succinct proposal that ties up 1 & 2
Then keep good records of what you write, to whom and follow up within 1 week of the original message.
Always be polite, and thank them even if you get a rejection.
Following up the pitch
Now this is what too few other sales people do – add them to a mailing list and message them again within 3 months. Don’t write a pitch in this message. Just tell them what you have been working on and link to other podcasts you have guested with or articles you have published.
Then 6 months later, approach them with another pitch.
Here is a sample pitch message I used. It starts by focusing on the guest and their need for book publicity, then it introduces the podcast and its track record and audience appeal, and lastly suggests a timeframe for the interview.
I saw your Facebook post about your book, Mind Games, being published next month and I wondered if you could come onto the Rowing Chat podcast to talk about it?
Rowing Chat is a monthly interview podcast focused on the sport of rowing – we have been publishing since 2013 and the network includes other podcast hosts talking about strength training, masters rowing and the US scene.
Do have a listen to some past episodes, and let me know if you have time during April 2019. My colleague, cc above, will do the scheduling.
Best wishes in rowing, Rebecca