Business websites cannot be static “set-and-forget” marketing assets. Learn how to work your website so that it pays back the investment to the business. A well-run website should:
CCH Learning Webinar
Show up in natural search
Answer visitors’ questions
Bring enquiries, leads or sales to the business
Persuade visitors to reveal their identity
Showcase the expertise of the firm
This is a practical training webinar which will show you how to assess your website’s effectiveness and give you a checklist of what you can do to improve.
Included is a free eBook detailing 5 ways to improve how your website shows up in Google, what search terms your site shows up for, how to use title tags and meta descriptions.
https://creativeagencysecrets.com/wp-content/uploads/2016/03/CCH.png8722368Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2016-03-03 16:41:112016-03-03 16:41:31Get Your Business Website Working for you - Webinar Date
I get really mad when low quality website developers over-specify for marketing websites. Is this
Quality Website Developers
something you have seen?
Part of the expertise of a high quality web developer is to recommend the right tool for the job and I find it ridiculously easy to spot website developers who are not skilful. But it still makes me angry.
Marketing suppliers like Creative Agency Secrets lead the industry because we “decode” marketing for our clients, we find high quality suppliers and engage them for our clients as sub-contractors with us managing the job. Trust is essential to maintain reputation and high quality marketing services delivery.
I cannot hire you if you set out to exploit the ill-informed client.
Which CMS is right for you?
We are handling a small website for a client which needs to become responsive. It’s a brochure-ware site and needs to rank well in local search. That’s it.
So why, oh why does their existing developer recommend a CMS that scores highly for:
Sell E-commerce: The core installation comes with a very nice E-commerce module
Offer Exclusive Content: There is a membership module installed right out of the box
Want Flexibility and Growth: Each website is built from the ground up. Another great feature is the multiple site manager
Care About Security and Stability: there hasn’t been a major security breach in over 10 years.
I did some research comparing two CMS products and found this and Quora answers. Which confirmed my own views of mis-alignment between client need and tools proposed.
Quality website developers don’t do this
It’s lazy and over-engineered for the requirements and will be costly for the client.
Game over for that potential relationship.
I do not see it as my job to specify the website build and design – that is what an expert web developer should be doing. As marketing experts, we specify the functionality and features needed and let the experts propose appropriate solutions.
If you know a good web developer who would like to quote on this job – send them this link to the job description.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2016/01/specify-website.png6841200Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2016-01-26 13:19:472020-01-24 01:44:59Quality website developers - time to up your game
