2017 light trail fireworks art

January website checks you MUST make

It’s January – we are back from the Christmas break and many firms are still on a skeleton staff.  Some are back full time – but we’re all filled with the pressures of a new year – new marketing plans, new services, new products.

For most of us, we’ve already forgotten the marketing we did in December.  But we shouldn’t.

Because many websites are now inaccurate, out of date or just plain giving WRONG information.

Here’s a good example I called up today.  I got their “out of hours” telephone answering recorded message. It is past the 9th January and nobody’s home…. cooeee…..

Company contact information is wrong

Company contact information is wrong

So if you have a holiday closure message on your website – get that fixed up and corrected pronto.

Copyright dates on website footers are another culprit.  Some are obviously years out of date and others still say 2016

Website with date out of date

MOZ footer date out of date

It doesn’t have to be this way!

Automate publishing

Post Expirator Plugin for WP

Post Expirator Plugin for WP

Website CMS systems mostly offer automation services which allow you to set future dates to un-publish pages and posts.  Take a read of this explanation of how to “expire” a WordPress post using the WP Post Expirator plugin.  Set a future date at which the post will stop being visible – you can choose whether to return to draft or to delete the post.

Use code to update dates

Here is the code to insert into your footer to ensure that the copyright year automatically rolls over on January 1st.  Get it pasted into your website FAST.

<script type=”text/javascript”>

document.write(new Date().getFullYear());

</script>

Better marketing processes

Of course, fixing up your mistakes now is fine – but wouldn’t it be better to not have made them in the first place?

How about you set up reminders in your calendar to nudge you to manually remove or unpublish information?

Get those plugins and extensions installed so the work is done for you by machines.

Or pay an outsourced marketing consultant like Creative Agency Secrets to do it for you.

Happy new year – and if you’re in need of some marketing and new business year planning, come to our Auckland workshop on 26th January.

New Website Needed for Business Coaching Professional

The website has to portray the client’s professionalism and be a strong institutional platform to establish the brand as worthy of their prospects’ trust.

Of course, it has to be fully mobile friendly and take SEO elements into consideration.

An easy to use CMS like WordPress is suggested, but a custom website can be discussed if the price is not prohibitive.

Most likely, the sitemap will contain those 6 pages:
– Home
– About
– Services
– Blog (not yet decided)
– Resources (downloadable checklists and white papers)
– Contact

Timeframe:

To be ready around February / March 2017

How does Sub-Contracted Services Work?

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We send your quote to the client who makes a selection.

You deal direct with the client – bill direct – brief direct.

Creative Agency Secrets does not take a fee from you for this work, nor do we want you to pad the quote in order to pay us commission.  Transparency is key as it builds trust.

We are frequently retained as project managers for the job and so you will find yourself working alongside us.

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