Tony Hsieh – Zappos.com
Where extraordinary customer service is the norm. 75% of customers are repeat customers. Put marketing spend into improved customer experience and encouraging repeat custom and word of mouth advocates. Bookmark It
By rebecca Saturday March 14, 2009
Top tips for biz dev in a recession Part 1. Lead Generation
I've said it… the "R" word. There is one going on right now. If you aren't yet feeling the early symptoms – be grateful. Here are some early plans you can put in place to ensure that your business does its best to survive. I am starting with Lead Generation. This is the earliest part [...]
By rebecca Wednesday October 29, 2008
A new Golden Question when choosing your agency
I received this email on Monday. Hiya! Can I pick your brain? A charity I am a trustee of has been advised by a [web design] company that (viz redeveloping the website) "social networking / web based community is a passing vogue" therefore relatively unimportant for new web capability. This for a very dispersed, [...]
By rebecca Friday October 17, 2008