Archive for the ‘Golden Question’ Category

Golden Questions for closing sales

By Friday May 4, 2012

Make a comment.

We had a deep Discussion with Julian Darley, a client who runs Makin Movies- a consultancy, blog and shop for low budget movie making. Golden questions are a way to uncover more information from a discussion than your prospect is aware.  See our other blog posts on the topic in the categories list on right [...]








Make a Comment

Tony Hsieh – Zappos.com

By Saturday March 14, 2009

Make a comment.

Where extraordinary customer service is the norm. 75% of customers are repeat customers. Put marketing spend into improved customer experience and encouraging repeat custom and word of mouth advocates.








Make a Comment

Top tips for biz dev in a recession Part 1. Lead Generation

By Wednesday October 29, 2008

1 Comment

I've said it… the "R" word.  There is one going on right now.  If you aren't yet feeling the early symptoms – be grateful.  Here are some early plans you can put in place to ensure that your business does its best to survive.  I am starting with Lead Generation.  This is the earliest part [...]








Make a Comment

A new Golden Question when choosing your agency

By Friday October 17, 2008

7 Comments

I received this email on Monday.   Hiya! Can I pick your brain? A charity I am a trustee of has been advised by a [web design] company that (viz redeveloping the website) "social networking / web based community is a passing vogue" therefore relatively unimportant for new web capability. This for a very dispersed, [...]








Make a Comment