QR codes … again.
Friday, March 7th, 2008I blogged about this a while back… and picked up a leaflet (well, it was actually shoved in my face) at the TFM&A show…seems that more people are considering mobile as an important part of their online strategy.
I got the leaflet from Brand Attention – a mobile marketing specialist agency…. but I think they were really missing a big trick in the way they marketed themselves.
How many of you have ever, ever looked up a website on your mobile phone? I will bet it is less than 1 in 10. And here’s a nicely written leaflet about their services leading with a front page image including a QR code inviting you to ‘hook’ onto mobile. Nice device and nicely produced.
But the trick they missed was to actually SHOW punters and prospects like me who passed by their stand how to use it and what online mobile can look like.
Imagine this… instead of giving me a leaflet they’d had a big notice saying “Show me your mobile phone and win…. ”. Then when I showed them my phone they quickly worked out if it could read a QR code and if it was web enabled…. and, using MY phone, went to their website from the code link and got me to read whatever it is on the site that is the hook.
This would have demonstrated to me how quick and easy it was, using my phone, plus I’d have registered my phone number on their site (customer data capture) and read their marketing message.
[it wouldn’t have worked with my blackberry as it doesn’t have a camera in it! But I could still have visited their website].
Shame, really. Because I’m sure they are where a bit of the future of online marketing is happening – or going to happen. But until I experience it and it works and is relevant to me….. I won’t use it.
