Competition for the top spot in search engines is becoming increasingly fierce, with new websites popping up all the time. To make matters worse? Competitors aren’t the only thing you’re…well, competing with. Thanks to Google’s ever-changing algorithms, you have the search engine itself to contend with, too! Staying ahead of the field can be a […]
In 2014, Matt Cutts, former head of the Web Spam team at Google, wrote the following: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.” Ever since the state of guest blogging has been debated heatedly. Indeed, guest blogs with low-quality content have […]
Digital marketing is very finicky. You are not just contending with customers; you have impartial algorithms to contest with, the attention market, your competitors, technological glitches, and so much more. Knowing how to successfully market your website means more than simply knowing the basics. Yes, email newsletters help. Yes, social media marketing is an option. […]
A website’s success is often dependent on its design flow, cohesiveness and content. This is the reason as to why a lot of User Experience experts (UX) are also adept in graphic design. One of the best ways to create a good user experience is by having a clear grasp of design principles. Here’s some […]
Market automation is a technological process that streamlines as well as provides visibility into the marketing activities of a business. It is an assortment of tools, processes, and workflows, where the tools are used to automate the commonly repetitive tasks. While marketing automation is highly important in producing and nurturing new leads, for long-term business […]
In every marketing campaign, knowing the Return on Investment or ROI allows entrepreneurs to make decisions that determine their business success. Therefore, it’s fair to say learning how to measure your marketing ROI helps you assess if your business is on the positive side of the equation. The concept behind ROI is not so simple. […]
Whether in content marketing or a Google AdWords campaign, the role of keywords cannot be underestimated. It’s one of those things some people are quick to ignore, but which could very well spell the end for business. To that end, you need to be working overtime to find the right keywords for your campaigns. Unfortunately, […]
Digital marketing is now a fully-fledged, accessible, gigantic industry – dabbled in by most companies across the world. From humble beginnings, it’s taken some twists and turns on its way to ubiquity – and now, it’s something that’s developing and changing in ever-increasing spirals of complexity and competition. In order to stay ahead of the […]
E-commerce is rapidly becoming one of the fundamental components of a monetized internet, and it is important to understand that it is an area that is constantly in a state of flux. Your traction in the e-commerce world depends a lot on the kinds of technology you are equipped with. Choosing the right e-commerce platform […]