Marketing is a challenging field. When designing their marketing plan, marketers must balance the need for creativity, financial constraints, and channel selections. Your audience, however, will ultimately determine how successful your marketing will be. Your promos and adverts will probably go unnoticed if you are not correctly targeting your buyer persona. If you’re not marketing […]
Phone calls are among the communication channel that businesses use to connect with their customers, business partners, vendors, and prospects. More often, phones are used to make outbound calls with a view of generating leads for the business. Call agents make calls to promising leads to encourage them to purchase an item or subscribe to […]
You’ll have a lot of things on your plate once you decide to start a business. For starters, you need to hire the right employees for the right positions to ensure that every facet of your business functions perfectly. However, if you want your business to be productive, it’s not enough that you only focus […]
Competition for the top spot in search engines is becoming increasingly fierce, with new websites popping up all the time. To make matters worse? Competitors aren’t the only thing you’re…well, competing with. Thanks to Google’s ever-changing algorithms, you have the search engine itself to contend with, too! Staying ahead of the field can be a […]
As a business owner, you’re always looking for ways to boost your sales, enhance customer relationships, and stand out from your competition. This is why you should engage your customers through SMS marketing. If you use it the right way, it can be your most powerful marketing tool. It’s an indisputable fact that many people […]
In 2014, Matt Cutts, former head of the Web Spam team at Google, wrote the following: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.” Ever since the state of guest blogging has been debated heatedly. Indeed, guest blogs with low-quality content have […]
Digital marketing is very finicky. You are not just contending with customers; you have impartial algorithms to contest with, the attention market, your competitors, technological glitches, and so much more. Knowing how to successfully market your website means more than simply knowing the basics. Yes, email newsletters help. Yes, social media marketing is an option. […]
A website’s success is often dependent on its design flow, cohesiveness and content. This is the reason as to why a lot of User Experience experts (UX) are also adept in graphic design. One of the best ways to create a good user experience is by having a clear grasp of design principles. Here’s some […]
Market automation is a technological process that streamlines as well as provides visibility into the marketing activities of a business. It is an assortment of tools, processes, and workflows, where the tools are used to automate the commonly repetitive tasks. While marketing automation is highly important in producing and nurturing new leads, for long-term business […]