In 2014, Matt Cutts, former head of the Web Spam team at Google, wrote the following: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.” Ever since the state of guest blogging has been debated heatedly. Indeed, guest blogs with low-quality content have […]
Digital marketing is very finicky. You are not just contending with customers; you have impartial algorithms to contest with, the attention market, your competitors, technological glitches, and so much more. Knowing how to successfully market your website means more than simply knowing the basics. Yes, email newsletters help. Yes, social media marketing is an option. […]
A website’s success is often dependent on its design flow, cohesiveness and content. This is the reason as to why a lot of User Experience experts (UX) are also adept in graphic design. One of the best ways to create a good user experience is by having a clear grasp of design principles. Here’s some […]
Whether in content marketing or a Google AdWords campaign, the role of keywords cannot be underestimated. It’s one of those things some people are quick to ignore, but which could very well spell the end for business. To that end, you need to be working overtime to find the right keywords for your campaigns. Unfortunately, […]
E-commerce is rapidly becoming one of the fundamental components of a monetized internet, and it is important to understand that it is an area that is constantly in a state of flux. Your traction in the e-commerce world depends a lot on the kinds of technology you are equipped with. Choosing the right e-commerce platform […]
In eCommerce, the amount of traffic that comes to your site is going to determine your overall success. After all, if you don’t have anyone coming to your site, you can’t possibly generate any sales. Unfortunately, launching an eCommerce shop is easier than ever these days — and people know it. As a result, the […]
Tapping Into Instagram: Increasing Your B2B Followers With the above in mind, it’s important to remember that increasing your B2B Instagram followers is more than just finding the best way to “appeal” to your market. Rather, you should start learning how exactly you can tap into the interests of B2B presence on Instagram and using […]
Growing your business can be challenging if you do not know where or how to start. Your financial survival depends on it, but what are you doing to grow your enterprise? Growing your customer base is one solution, but how do you attract more customers? What will convince people to purchase products and services from […]
Online fantasy sports are experiencing huge growth and are even rivaling online betting platforms. For those who don’t know, online fantasy sports platforms allow users to create fantasy sports teams and join competitions to potentially win cash prizes. For example, users can create their own NBA basketball lineup packed full of stars such as LeBron […]