We create email Autoresponders on a regular basis because they’re a brilliant marketing tool. But so many people ask us what an Autoresponder actually is and why it makes sense for marketing your business. Autoresponders are more than just those out of office replies you get when you email someone sometimes. They’re automated emails that start based on a defined […]
We caught up with Rob Nixon business manager turned business training extraordinaire for accountants. He trains accountants and helps firms function and transition to success in this hectic world of progress. Here are his thoughts on the current state of accounting and what it says about the future of it… What is the most important […]
With more people opting for anonymous website browsing it is becoming increasingly harder to see how users find your site – in particular, which keywords they searched with. Inside your Google Analytics you can see which search terms prospects are using to find your website by going to Acquisition -> Keywords -> Organic in the […]
We were shocked to hear that a professional NZ accounting magazine is stopping its print edition and going digital only has combined with its Australian counterpart. The Institute of Chartered Accountants Australia (ICAA) and the New Zealand Institute of Chartered Accountants are joining forces and as a result will be moving their regular publication “Charter Magazine” to digital only a new brand […]
Many content marketers rely on Google Alerts as a way of getting ideas for content, seeing what your competitors are doing online and for those vain enough – seeing what others are publishing online about you. Google has recently “beautified” their Alert service – there’s no telling just yet whether they’ve changed anything behind the scenes. […]
If you’re responsible for a website, you’ll know the importance of how it looks on mobile devices. While exact percentages of website visitors using mobile devices can be determined, this number can vary greatly month to month. You might look at your website analytics and see you have only a few visitors viewing your site on […]
SEO is an important part of an online administrator or digital content manager. An effective website is not just appealing to human visitors – they are also be easy for online spiders and bots to understand and “crawl” their content. That is why XML Sitemaps are important – They tell the machines where each page […]
In a previous article, we discussed ways in which you can promote a business anniversary. Recently, one of our clients celebrated their 10th year in business. To celebrate, we did three things. We created an eBook to highlight the changes in the industry over 10 years and where the next 10 years may take them, […]
Newsletters are an essential form of communication between companies and their stakeholders. More often than not though, those that sign up to a newsletter are (potential) customers who are interested in what you do. Many accounting firms are adding newsletters into their regular marketing activities and we’re here to help you build your newsletters for […]